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Research on e-commerce user segmentation and customized marketing strategy based on cluster analysis

Yue Zhao

Yue Zhao

Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
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Zhao, Yue
, 
Xueyan Niu

Xueyan Niu

Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
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Niu, Xueyan
, 
Shuning Lin

Shuning Lin

Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
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Lin, Shuning
 et 
Fang Su

Fang Su

Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
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Su, Fang
  
04 oct. 2024
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Publié en ligne: 04 oct. 2024
Reçu: 23 mai 2024
Accepté: 05 sept. 2024
DOI: https://doi.org/10.2478/amns-2024-2668
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© 2024 Yue Zhao et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zhao, Yue
Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
Niu, Xueyan
Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
Lin, Shuning
Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
Su, Fang
Department of Business Administration, Shandong Labor Vocational and Technical CollegeJinan, China
Langue:
Anglais
Périodicité:
1 fois par an
Sujets de la revue:
Sciences de la vie, Sciences de la vie, autres, Mathématiques, Mathématiques appliquées, Mathématiques générales, Physique, Physique, autres
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