Consumer evaluation mechanisms on e-commerce platforms: reputation management and analysis of influencing factors

Pubblicato online: 05 ago 2024

Ricevuto: 28 mar 2024

Accettato: 20 giu 2024

DOI: https://doi.org/10.2478/amns-2024-1872

Parole chiave

<kwd>Multiple linear regression</kwd>, <kwd>Multi-source data fusion</kwd>, <kwd>Bayesian algorithm</kwd>, <kwd>Merchant reputation</kwd>

© 2024 Lidong Wang., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.