Consumer evaluation mechanisms on e-commerce platforms: reputation management and analysis of influencing factors

Online veröffentlicht: 05. Aug. 2024

Eingereicht: 28. März 2024

Akzeptiert: 20. Juni 2024

DOI: https://doi.org/10.2478/amns-2024-1872

Schlüsselwörter

<kwd>Multiple linear regression</kwd>, <kwd>Multi-source data fusion</kwd>, <kwd>Bayesian algorithm</kwd>, <kwd>Merchant reputation</kwd>

© 2024 Lidong Wang., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.