A Study on the Effect of Color Preference on Purchase Intention of Picture Books for 3-7 Year Old Children in China and South Korea

Pubblicato online: 22 mag 2024

Ricevuto: 15 feb 2024

Accettato: 24 apr 2024

DOI: https://doi.org/10.2478/amns-2024-1169

Parole chiave

<kwd>Correlation coefficient</kwd>, <kwd>Least squares method</kwd>, <kwd>Linear regression model</kwd>, <kwd>Children’S picture books</kwd>

© 2024 Qingyun Lei et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.