A Study on the Effect of Color Preference on Purchase Intention of Picture Books for 3-7 Year Old Children in China and South Korea
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May 22, 2024
About this article
Published Online: May 22, 2024
Received: Feb 15, 2024
Accepted: Apr 24, 2024
DOI: https://doi.org/10.2478/amns-2024-1169
Keywords
© 2024 Qingyun Lei et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Lei, Qingyun
School of Culture and Media, Hezhou UniversityHezhou, China
Zhong, Guilin
School of Marxism, Hezhou UniversityHezhou, China