Research on the application of marketing strategy of national fitness exercise and dance events in the construction of sports culture based on big data technology

Publié en ligne: 28 avr. 2023

Reçu: 12 mars 2022

Accepté: 07 sept. 2022

DOI: https://doi.org/10.2478/amns.2023.1.00077

Mots clés

Big data, Aerobics event, Marketing strategy, National fitness, Sports culture construction

© 2023 Bo Chen, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.