Research on the application of marketing strategy of national fitness exercise and dance events in the construction of sports culture based on big data technology

Publicado en línea: 28 abr 2023

Recibido: 12 mar 2022

Aceptado: 07 sept 2022

DOI: https://doi.org/10.2478/amns.2023.1.00077

Palabras clave

Big data, Aerobics event, Marketing strategy, National fitness, Sports culture construction

© 2023 Bo Chen, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.