Research on the Role Mechanism and Innovation Path of Enterprise Management Transformation in the Development of Digital Economy

The development of digital economy has created the digital era, which requires enterprises to keep pace with the times and accelerate the completion of their own digital transformation. This paper focuses on exploring the role mechanism of the impact of the digital economy on enterprise management transformation, and puts forward the research hypothesis through the study of related theoretical results. A regression model is established to empirically analyze the path and extent of the impact of the digital economy on enterprise management transformation, and total performance improvement rate, government subsidies and analysts’ attention are selected as the mediating variables to study the role mechanism of the digital economy affecting enterprise management transformation. The results of benchmark regression show that the regression coefficient of digital economy on enterprise management transformation is 0.6157, which is significantly positive at 1% level, verifying the hypothesis of this paper about the impact of digital economy on enterprise management transformation. The regression coefficients of digital economy on enterprise management transformation after the introduction of mediating variables are 0.174, 0.138, and 0.149 respectively, and are significant at 1% level. The regression coefficients of variables such as total performance improvement rate on business management transformation are also significantly positive. The internal path of the impact of the digital economy on business management transformation is explained.