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Strategies for Improving Information Technology-Driven Intercultural Communication Competence in Cultivating Business English Talents in Colleges and Universities

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17 mars 2025
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Figure 1.

Horizontal distribution of cross-cultural communication ability
Horizontal distribution of cross-cultural communication ability

Figure 2.

The composition of cross-cultural communication ability
The composition of cross-cultural communication ability

Figure 3.

Business English hybrid teaching mode
Business English hybrid teaching mode

Figure 4.

The results of the normal test results of the general results
The results of the normal test results of the general results

Figure 5.

Students’ learning experience
Students’ learning experience

Correlation of cross-cultural communication ability

- Awareness Attitude Skill Knowledge
Awareness Pearson 1.000 0.685*** 0.172*** 0.198***
Sig.2tailed - 0.001 0.002 0.005
Attitude Pearson 0.685*** 1.000 0.154*** 0.183***
Sig.2tailed 0.001 - 0.000 0.002
Skill Pearson 0.172*** 0.154*** 1.000 0.185***
Sig.2tailed 0.002 0.000 - 0.000
Knowledge Pearson 0.198*** 0.183*** 0.185*** 1.000
Sig.2tailed 0.005 0.002 0.000 -

Pre-Test results for business English

- Group Means STD. T Sig.2tailed 95% CI
Lower Upper
Oral X1 14.27 2.07 -0.516 0.437 -1.042 0.583
X2 14.13 2.68
Listen X1 12.18 1.75 -0.524 0.569 -0.239 0.995
X2 12.09 1.69
Read X1 13.54 2.16 -0.798 0.741 -2.418 0.372
X2 13.67 2.14
Write X1 12.36 1.47 -0.643 0.324 -1.957 0.464
X2 12.38 1.52
Total X1 52.35 1.39 -0.342 0.665 -1.362 0.758
X2 52.27 1.41

The comparison of cross-cultural communication ability level

- Time Means STD. T Sig.2tailed 95% CI
Lower Upper
Awareness Before 2.329 1.247 3.741 0.002 0.547 1.143
After 4.215 0.758
Attitude Before 2.684 1.085 5.064 0.000 0.392 0.785
After 4.308 0.643
Skill Before 2.688 0.969 3.958 0.005 0.518 1.052
After 4.179 0.576
Knowledge Before 2.855 1.138 4.229 0.000 0.334 0.837
After 4.426 0.469
Total Before 2.639 1.103 3.847 0.001 0.693 0.954
After 4.282 0.624

Cross-cultural communication ability evaluation scale

Dimension Explanation Code
Cross-cultural awareness Focus on cultural differences A1
Open and open communication A2
Understand each other’s feelings accurately A3
Express emotions in an acceptable way A4
Pay attention to other people’s difficulties in time A5
Cross-cultural attitude Native culture is better than other cultures B1
Appreciate cultural differences B2
There is no cultural bias B3
Actively communicate with foreigners B4
Give positive feedback to each other B5
Cross-cultural skill The way to communicate according to the situation C1
Articulate ability C2
Capture the information you need in time C3
Quickly find common words C4
Actively share personal feelings C5
Cross-cultural knowledge Understand the cultural characteristics of the native language D1
Clear behavior is influenced by culture D2
Proficiency in foreign language D3
Use foreign language to communicate D4
Write in writing through a foreign language D5

Post-Test results for business English

- Group Means STD. T Sig.2tailed 95% CI
Lower Upper
Oral X1 21.02 1.46 6.541 0.001 0.512 4.015
X2 15.26 1.52
Listen X1 20.58 1.38 3.792 0.000 0.439 5.247
X2 13.48 1.27
Read X1 20.47 1.93 5.053 0.003 0.725 3.853
X2 14.96 1.87
Write X1 18.32 1.45 4.978 0.000 0.607 2.185
X2 14.75 1.51
Total X1 80.39 0.98 2.997 0.005 0.446 3.717
X2 58.45 1.05