A Study of Marketing Capabilities and Their Performance Impact Based on SWOT Matrix Modeling

Publié en ligne: 03 mai 2024

Reçu: 17 avr. 2024

Accepté: 24 avr. 2024

DOI: https://doi.org/10.2478/amns-2024-1001

Mots clés

<kwd>Gradient descent</kwd>, <kwd>Matrix decomposition</kwd>, <kwd>SWOT-ANP strategy analysis model</kwd>, <kwd>Factor intensity</kwd>, <kwd>Marketing capability</kwd>

© 2024 Jianrong Wang, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.