A Study of Marketing Capabilities and Their Performance Impact Based on SWOT Matrix Modeling

Publicado en línea: 03 may 2024

Recibido: 17 abr 2024

Aceptado: 24 abr 2024

DOI: https://doi.org/10.2478/amns-2024-1001

Palabras clave

<kwd>Gradient descent</kwd>, <kwd>Matrix decomposition</kwd>, <kwd>SWOT-ANP strategy analysis model</kwd>, <kwd>Factor intensity</kwd>, <kwd>Marketing capability</kwd>

© 2024 Jianrong Wang, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.