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Optimal decisions and channel coordination of a green supply chain with marketing effort and fairness concerns

Fuyou Huang

Fuyou Huang

Institute of Transportation Development Strategy & Planning of Sichuan ProvinceChengdu, China
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Huang, Fuyou
, 
Dan Xiong

Dan Xiong

Sichuan Vocational and Technical College of CommunicationsChengdu, China
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Xiong, Dan
 y 
Chao Ma

Chao Ma

  • Hubei Key Laboratory of Power System Design and Test for Electrical Vehicle, Hubei University of Arts and ScienceChina
  • School of Automobile and Traffic Engineering, Hubei University of Arts and SciencesXiangyang, China
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Ma, Chao
  
14 oct 2022
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Publicado en línea: 14 oct 2022
Páginas: 909 - 926
Recibido: 01 dic 2020
Aceptado: 25 ene 2021
DOI: https://doi.org/10.2478/amns.2022.1.00100
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© 2023 Fuyou Huang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Impact of the fairness concerns coefficient on the optimal decisions.
Impact of the fairness concerns coefficient on the optimal decisions.

Fig. 2

Impact of the fairness concern coefficient on the optimal profits and utility.
Impact of the fairness concern coefficient on the optimal profits and utility.

Fig. 3

Profit sharing between the manufacturer and the retailer under coordination with the RCS contract.
Profit sharing between the manufacturer and the retailer under coordination with the RCS contract.
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Ciencias de la vida, Ciencias de la vida, otros, Matemáticas, Matemáticas aplicadas, Matemáticas generales, Física, Física, otros
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