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Optimal decisions and channel coordination of a green supply chain with marketing effort and fairness concerns

Fuyou Huang

Fuyou Huang

Institute of Transportation Development Strategy & Planning of Sichuan ProvinceChengdu, China
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Huang, Fuyou
, 
Dan Xiong

Dan Xiong

Sichuan Vocational and Technical College of CommunicationsChengdu, China
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Xiong, Dan
 and 
Chao Ma

Chao Ma

  • Hubei Key Laboratory of Power System Design and Test for Electrical Vehicle, Hubei University of Arts and ScienceChina
  • School of Automobile and Traffic Engineering, Hubei University of Arts and SciencesXiangyang, China
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Ma, Chao
  
Oct 14, 2022
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Published Online: Oct 14, 2022
Page range: 909 - 926
Received: Dec 01, 2020
Accepted: Jan 25, 2021
DOI: https://doi.org/10.2478/amns.2022.1.00100
Keywords
© 2023 Fuyou Huang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1

Impact of the fairness concerns coefficient on the optimal decisions.
Impact of the fairness concerns coefficient on the optimal decisions.

Fig. 2

Impact of the fairness concern coefficient on the optimal profits and utility.
Impact of the fairness concern coefficient on the optimal profits and utility.

Fig. 3

Profit sharing between the manufacturer and the retailer under coordination with the RCS contract.
Profit sharing between the manufacturer and the retailer under coordination with the RCS contract.
Language:
English
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1 times per year
Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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