Research on clothing brand image design and communication under the SMCR communication model

Publicado en línea: 30 may 2024

Recibido: 09 feb 2024

Aceptado: 12 abr 2024

DOI: https://doi.org/10.2478/amns-2024-1252

Palabras clave

SMCR communication model, Fuzzy comprehensive evaluation method, Clothing brand, AHP

© 2024 Beilu He, published by Sciendo

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