Construction of Insurance Consumers' Purchasing Behavior Model Based on Big Data Analysis
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15 feb 2024
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Publicado en línea: 15 feb 2024
Recibido: 15 dic 2023
Aceptado: 02 ene 2024
DOI: https://doi.org/10.2478/amns-2024-0006
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© 2024 Huanhuan Ding et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Ding, Huanhuan
Business School, Guangdong PolytechnicFoshan, China
UCSI Graduate Business School, UCSI UniversityMalaysia
Zuo, Xiangbin
Faculty of Law, The National University of MalaysiaBangi, Malaysia