The Integration Path of Innovative Design Thinking and Rural Development of Non-Heritage Cultural Creations in the Era of Artificial Intelligence

Under the era of digital economy, artificial intelligence technology is developing rapidly, and the emergence of various intelligent technology tools has consolidated the technical foundation for promoting the intelligent development of the design field. This study focuses on the application of artificial intelligence technology in the design of non-heritage cultural and creative products, firstly analyzing the generation mechanism of design thinking, and then according to the actual needs of the design of non-heritage cultural and creative products in the era of artificial intelligence, combining technological thinking and commercial thinking to put forward the innovative design thinking of non-heritage cultural and creative products. Then artificial intelligence technology is introduced to create and develop with comprehensive consideration of realistic factors, and a design element extraction model based on deep learning is constructed for image recognition. The practical application of non-heritage cultural creation products is used to study the real path of AI-assisted non-heritage cultural creation. Finally, this study proposes suggestions and strategies for the integrated development of AI-assisted non-heritage cultural creation and rural economy, with a view to revitalizing the countryside. The accuracy rate of the intelligent model constructed in this paper for the most different non-heritage categories of image recognition classification is higher than 90%, and the average accuracy rate of the model is 93.056%, and the F1 mean value is 0.933, which can meet the needs of design element extraction. In the innovative design of non-heritage cultural and creative products in this paper, the comprehensive satisfaction evaluation score of the five groups of non-heritage cultural and creative products is 3.462, and the comprehensive satisfaction of the intelligent group of cultural and creative products is increased by 0.657 compared with that of the sample group of traditional cultural and creative products, which illustrates that this paper’s innovative design method based on AI-assisted non-heritage cultural and creative products has a practical application value, which can help to enhance the designers’ ability to carry out personalized cultural and creative design and to provide the possibility for the development of non-heritage cultural and creative design and development. It brings more possibilities for the design and development of non-heritage cultural creations.