Research on Incentive Mechanism for New Villager Participation in Rural Industry in the Age of Artificial Intelligence

Model index	Effect value	Boot SE	BootCI lower	BootCI upper	Relative effect(%)	Mediation effect
Path 1: emotional traction →participation behavior →participation effect
Total effect	0.153	0.031	0.02	0.139		Complete mediation
Direct effect	0.084	0.074	-0.054	0.221	54.62
Indirect effect	0.068	0.073	0.019	0.29	45.38
Path 2: ability endowment →participation behavior →participation effect
Total effect	0.191	0.027	-0.002	0.092		Partial intermediary
Direct effect	0.038	0.057	0.081	0.324	17.54
Indirect effect	0.161	0.067	0.038	0.282	82.46
Path 3: government support→ participation → participation
Total effect	0.278	0.033	0.035	0.151		Partial intermediary
Direct effect	0.079	0.057	0.157	0.407	28.49
Indirect effect	0.198	0.064	0.077	0.336	71.54
Path 4: role orientation→participation →participation
Total effect	0.213	0.016	0.017	0.093		Partial intermediary
Direct effect	0.045	0.055	0.103	0.317	20.58
Indirect effect	0.174	0.053	0.061	0.278	79.45
Path 5: village environment →participation →participation
Total effect	0.3	0.022	0.016	0.121		Indirect effect
Direct effect	0.06	0.052	0.202	0.417	19.09
Indirect effect	0.241	0.052	0.138	0.355	80.93

Variable name	Abbreviation	Cronbachale’s α values for variables	Cronbachale’s α values of the questionnaires
Emotional traction	QG	0.845	0.907
Ability endowment	NL	0.861
Government support	ZF	0.855
role definition	JS	0.833
Village environment	CZ	0.842
Participation behavior	XW	0.895
Participation effect	XG	0.913

Variable	Options	Frequency	Proportion
Gender	Male	367	46.75%
Gender	Female	418	53.25%
Age	20 years old and below	20	2.55%
	21-35	378	48.15%
	36-50	259	32.99%
	51-65	122	15.54%
	Over 65	5	0.64%
Educational background	Primary school and below	21	2.68%
	Junior high school	154	19.62%
	High school	123	15.67%
	Junior college	166	21.15%
	Undergraduate	237	30.19%
	Master’s degree	83	10.57%
Occupation	Government or institution of higher or higher level	96	12.23%
	Township and village committee cadres	63	8.03%
	State-owned enterprises	40	5.10%
	Self-employed	168	21.40%
	Student	110	14.01%
	Peasantry	46	5.86%
	Retirees	20	2.55%
	Other	244	31.08%
Personal income (after tax)	Below 50 thousand yuan	300	38.22%
	50-100 thousand yuan	244	31.08%
	0.1-0.15 million yuan	129	16.43%
	0.15-0.2 million yuan	53	6.75%
	Over 0.2 million yuan	60	7.64%
Native place	Hometown	431	54.90%
Native place	Township	354	45.10%
Residence time in the village	Below 5 years	279	35.54%
	6-10 years	72	9.17%
	Over 10 years	434	55.29%

Hypothesis	Path relation	Estimate	S.E.	C.R.	P
H1	Emotional traction→Participation behavior	0.235	0.053	4.186	***
H2	Emotional traction→Participation effect	0.079	0.06	1.326	0.182
H3	Ability endowment→Participation behavior	0.123	0.044	2.396	0.018
H4	Ability endowment→Participation effect	0.162	0.051	3.073	0.003
H5	Government support→Participation behavior	0.275	0.048	5.245	***
H6	Government support→Participation effect	0.198	0.063	3.489	***
H7	Role definition→Participation behavior	0.154	0.039	3.843	***
H8	Role definition→Participation effect	0.174	0.039	3.883	***
H9	Village Environment→Participation behavior	0.2	0.045	4.555	***
H10	Village Environment→Participation effect	0.25	0.05	5.092	***
H11	Participation behavior→Participation effect	0.283	0.067	4.313	***

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