Open Access

A Study on the Perception of Authenticity in Digital Display of Yangxin Cloth Paste

  
Sep 23, 2025

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Figure 1.

App framework
App framework

Figure 2.

Design of functional interaction experience
Design of functional interaction experience

Figure 3.

Perceptual analysis of cultural contrue in different age groups
Perceptual analysis of cultural contrue in different age groups

Figure 4.

Perceptual analysis of cultural contrue in different gender groups
Perceptual analysis of cultural contrue in different gender groups

Figure 5.

The perceptual analysis of cultural contrue in different education levels
The perceptual analysis of cultural contrue in different education levels

Figure 6.

Correlation analysis
Correlation analysis

Hypothesis test results analysis

Path STD.Estimate Estimate S.E. C.R. P Test result
App dependency-cultural contrue 0.2 0.175 0.063 3.212 0.003 Support
App dependency-The nature of the new cloth stick product 0.203 0.224 0.079 3.07 0.003 Support
App dependency-Digital display interface 0.241 0.242 0.068 3.520 *** Support
App identity-Cultural contrue 0.32 0.186 0.045 4.195 *** Support
App identity-The nature of the new cloth stick product 0.198 0.176 0.056 3.22 0.003 Support
App identity--Digital display interface 0.25 0.20 0.054 3.725 *** Support
User satisfaction-cultural contrue 0.168 0.128 0.048 2.684 0.008 Support
User satisfaction-The nature of the new cloth stick product 0.153 0.18 0.06 2.596 0.03 Support
User satisfaction-Digita ldisplay interface 0.198 0.184 0.058 3.22 0.003 Support
User satisfaction-App dependenc 0.205 0.194 0.052 3.720 *** Support
User satisfaction-App identity 0.187 0.211 0.068 3.167 0.003 Support

Intermediate effect test

Paramter Estimate Bias-corrected95%CI Percentile 95%CI Intermediate effect
Lower Upper Lower Upper Partial intermediary
Cultural contrue-App dependency-User satisfaction 0.042 0.01 0.092 0.009 0.09 Partial intermediary
The nature of the new cloth stick product-App dependency-User satisfaction 0.043 0.008 0.094 0.008 0.089 Partial intermediary
Digital display interface-App dependency-User satisfaction 0.052 0.015 0.104 0.013 0.094 Partial intermediary
Cultural contrue-App identity-User satisfaction 0.050 0.007 0.120 0.008 0.117 Partial intermediary
The nature of the new cloth stick product-App identity-Users satisfaction 0.038 0.008 0.093 0.004 0.086 Partial intermediary
The nature of the new cloth stick product-App identity-User satisfaction 0.042 0.012 0.110 0.007 0.094 Partial intermediary
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