A Study on the Perception of Authenticity in Digital Display of Yangxin Cloth Paste
Sep 23, 2025
About this article
Published Online: Sep 23, 2025
Received: Feb 04, 2025
Accepted: May 10, 2025
DOI: https://doi.org/10.2478/amns-2025-0988
Keywords
© 2025 Lingli Hu, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Figure 1.

Figure 2.

Figure 3.

Figure 4.

Figure 5.

Figure 6.

Hypothesis test results analysis
Path | STD.Estimate | Estimate | S.E. | C.R. | P | Test result |
---|---|---|---|---|---|---|
App dependency-cultural contrue | 0.2 | 0.175 | 0.063 | 3.212 | 0.003 | Support |
App dependency-The nature of the new cloth stick product | 0.203 | 0.224 | 0.079 | 3.07 | 0.003 | Support |
App dependency-Digital display interface | 0.241 | 0.242 | 0.068 | 3.520 | *** | Support |
App identity-Cultural contrue | 0.32 | 0.186 | 0.045 | 4.195 | *** | Support |
App identity-The nature of the new cloth stick product | 0.198 | 0.176 | 0.056 | 3.22 | 0.003 | Support |
App identity--Digital display interface | 0.25 | 0.20 | 0.054 | 3.725 | *** | Support |
User satisfaction-cultural contrue | 0.168 | 0.128 | 0.048 | 2.684 | 0.008 | Support |
User satisfaction-The nature of the new cloth stick product | 0.153 | 0.18 | 0.06 | 2.596 | 0.03 | Support |
User satisfaction-Digita ldisplay interface | 0.198 | 0.184 | 0.058 | 3.22 | 0.003 | Support |
User satisfaction-App dependenc | 0.205 | 0.194 | 0.052 | 3.720 | *** | Support |
User satisfaction-App identity | 0.187 | 0.211 | 0.068 | 3.167 | 0.003 | Support |
Intermediate effect test
Paramter | Estimate | Bias-corrected95%CI | Percentile 95%CI | Intermediate effect | ||
---|---|---|---|---|---|---|
Lower | Upper | Lower | Upper | Partial intermediary | ||
Cultural contrue-App dependency-User satisfaction | 0.042 | 0.01 | 0.092 | 0.009 | 0.09 | Partial intermediary |
The nature of the new cloth stick product-App dependency-User satisfaction | 0.043 | 0.008 | 0.094 | 0.008 | 0.089 | Partial intermediary |
Digital display interface-App dependency-User satisfaction | 0.052 | 0.015 | 0.104 | 0.013 | 0.094 | Partial intermediary |
Cultural contrue-App identity-User satisfaction | 0.050 | 0.007 | 0.120 | 0.008 | 0.117 | Partial intermediary |
The nature of the new cloth stick product-App identity-Users satisfaction | 0.038 | 0.008 | 0.093 | 0.004 | 0.086 | Partial intermediary |
The nature of the new cloth stick product-App identity-User satisfaction | 0.042 | 0.012 | 0.110 | 0.007 | 0.094 | Partial intermediary |