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Analysis of the Current Situation of Tourism E-commerce Marketing in the Context of Information Technology and Research on Innovative Strategies

Rongyan Xu

Rongyan Xu

School of Tourism, Yangzhou Polytechnic CollegeYangzhou, China
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Xu, Rongyan
, 
Haiyan Yu

Haiyan Yu

School of Tourism, Yangzhou Polytechnic CollegeYangzhou, China
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Yu, Haiyan
, 
Jing Wang

Jing Wang

School of Tourism, Yangzhou Polytechnic CollegeYangzhou, China
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Wang, Jing
 and 
Dejun Miao

Dejun Miao

School of Electrical and Automotive Engineering, Yangzhou Polytechnic CollegeYangzhou, China
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Miao, Dejun
  
Jun 05, 2025
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Published Online: Jun 05, 2025
Received: Jan 26, 2025
Accepted: May 07, 2025
DOI: https://doi.org/10.2478/amns-2025-0962
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© 2025 Rongyan Xu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Xu, Rongyan
School of Tourism, Yangzhou Polytechnic CollegeYangzhou, China
Yu, Haiyan
School of Tourism, Yangzhou Polytechnic CollegeYangzhou, China
Wang, Jing
School of Tourism, Yangzhou Polytechnic CollegeYangzhou, China
Miao, Dejun
School of Electrical and Automotive Engineering, Yangzhou Polytechnic CollegeYangzhou, China
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English
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Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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