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Analysis of the Current Situation of Tourism E-commerce Marketing in the Context of Information Technology and Research on Innovative Strategies

Rongyan Xu

Rongyan Xu

School of Tourism, Yangzhou Polytechnic CollegeYangzhou, China
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Xu, Rongyan
, 
Haiyan Yu

Haiyan Yu

School of Tourism, Yangzhou Polytechnic CollegeYangzhou, China
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Yu, Haiyan
, 
Jing Wang

Jing Wang

School of Tourism, Yangzhou Polytechnic CollegeYangzhou, China
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Wang, Jing
 and 
Dejun Miao

Dejun Miao

School of Electrical and Automotive Engineering, Yangzhou Polytechnic CollegeYangzhou, China
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Miao, Dejun
  
Jun 05, 2025
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Published Online: Jun 05, 2025
Received: Jan 26, 2025
Accepted: May 07, 2025
DOI: https://doi.org/10.2478/amns-2025-0962
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© 2025 Rongyan Xu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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