Study on the Interaction Mechanism of Digital Technology in Promoting Tourism and Cultural Heritage Protection in Rural Revitalization
Mar 17, 2025
About this article
Published Online: Mar 17, 2025
Received: Oct 08, 2024
Accepted: Feb 02, 2025
DOI: https://doi.org/10.2478/amns-2025-0275
Keywords
© 2025 Bo Wang, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Figure 1.
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Figure 4.
The index system and weight of digital technology development
| General indicator | Primary indicator | Secondary indicator | Weight |
|---|---|---|---|
| Digital technology development level | Infrastructure | Number of Internet users | 0.073 |
| Internet penetration | 0.098 | ||
| Internet access users | 0.065 | ||
| Industry digitization | E-commerce sales | 0.108 | |
| The number of enterprises with e-commerce trading activities | 0.117 | ||
| Digital industrialization | The total amount of postal services | 0.104 | |
| Total revenue of software industry | 0.098 | ||
| Digital environment | The number of Internet professionals | 0.088 | |
| The number of information service industries | 0.118 | ||
| The total amount of the technical contract | 0.069 | ||
| Number of patent applications | 0.062 |
The index system of tourism and cultural heritage protection development
| General indicator | Primary indicator | Secondary indicator | Weight |
|---|---|---|---|
| Cultural heritage protection development | Operating scale | Cultural and related industry agencies | 0.038 |
| The number of people working in culture and related industries | 0.030 | ||
| Receptivity | Museum circulation | 0.070 | |
| The art exhibition group performed the audience | 0.025 | ||
| The reference of the cultural relics industry | 0.064 | ||
| Development level | The income of art performance | 0.058 | |
| The revenue of the cultural market operation mechanism | 0.086 | ||
| Cultural revenue | 0.061 | ||
| Development quality | The added value of the cultural industry accounts for the increase of the third industry | 0.038 | |
| The added value of the cultural industry accounts for the proportion of GDP | 0.047 | ||
| Tourism development | Operating scale | Number of travel enterprises | 0.037 |
| Number of travel professionals | 0.061 | ||
| Receptivity | Number of tourists in the country | 0.065 | |
| Number of inbound visitors | 0.063 | ||
| Development level | Domestic travel income | 0.089 | |
| Inbound tourism income | 0.072 | ||
| Development quality | Tourism revenue accounts for the added value of the third industry | 0.046 | |
| Tourism revenue for the proportion of GDP | 0.051 |
Descriptive statistics result of variables
| VarName | Mean | SD | Min | Median | Max |
|---|---|---|---|---|---|
| TCHP | 0.518 | 0.024 | 0.247 | 0.553 | 0.899 |
| DT | 0.499 | 0.037 | 0.302 | 0.439 | 0.881 |
| IC | 0.047 | 0.015 | 0.001 | 0.114 | 0.253 |
| DI | 0.031 | 0.049 | 0.008 | 0.125 | 0.216 |
| ID | 0.057 | 0.045 | 0.009 | 0.134 | 0.172 |
| DE | 0.042 | 0.028 | 0.004 | 0.127 | 0.261 |
| LnGDP | 9.247 | 0.042 | 6.788 | 8.859 | 12.041 |
| Gdprate | 8.756 | 0.046 | 1.788 | 10.022 | 20.984 |
| LnInvest | 15.635 | 1.028 | 10.242 | 14.606 | 18.455 |
| LnCultureconsume | 6.395 | 0.023 | 3.887 | 5.254 | 8.721 |
| LnIncome | 7.243 | 1.019 | 3.559 | 6.951 | 10.159 |
| LmTourismconsume | 5.308 | 0.051 | 2.894 | 5.428 | 8.531 |
Regression result of model
| (1) TCHP | (2) TCHP | (3) TCHP | (4) TCHP | (5) TCHP | |
|---|---|---|---|---|---|
| DT | 0.541*** | ||||
| 6.684 | |||||
| IC | 0.473*** | ||||
| 3.438 | |||||
| DI | 0.826*** | ||||
| 8.854 | |||||
| ID | 0.253 | ||||
| 0.896 | |||||
| DE | 0.916*** | ||||
| 7.899 | |||||
| LnGDP | 0.066** | 0.098*** | 0.071** | 0.146*** | 0.075*** |
| 3.329 | 4.425 | 3.705 | 2.482 | 2.996 | |
| Gdprate | -0.0002 | -0.0001 | -0.0003 | -0.0002 | -0.0004 |
| -1.569 | -1.404 | -1.059 | -0.309 | -1.277 | |
| LnInvest | 0.000** | 0.014** | 0.011*** | 0.012** | 0.010** |
| 1.797 | 2.585 | 2.655 | 1.747 | 3.225 | |
| LnCultureconsume | 0.022*** | 0.023*** | 0.023*** | 0.018** | 0.021** |
| 2.681 | 1.809 | 2.681 | 2.625 | 3.608 | |
| LnIncome | 0.003 | -0.014 | 0.007 | -0.017* | 0.007 |
| 0.551 | -1.737 | 1.372 | -2.335 | 0.968 | |
| LmTourismconsume | 0.021 | 0.015 | 0.003 | -0.017 | 0.022 |
| 0.742 | 0.166 | 0.019 | -0.143 | 0.373 | |
| _cons | -0.682* | -0.745* | -0.653* | -0.763* | -0.809* |
| -2.446 | -2.424 | -1.926 | -2.481 | -1.978 | |
| adj. |
0.825 | 0.812 | 0.803 | 0.795 | 0.819 |
| 0.851 | 0.831 | 0.816 | 0.832 | 0.841 | |
| Year | Control | Control | Control | Control | Control |
| 80.691 | 72.375 | 85.877 | 61.787 | 81.206 |