Strategies for Improving Information Technology-Driven Intercultural Communication Competence in Cultivating Business English Talents in Colleges and Universities

Intercultural communication ability plays an extremely important role in business activities and communication, and it is one of the professional abilities that business English professionals should have. This paper firstly investigates the cultivation of intercultural communicative competence of business English talents in colleges and universities, and summarizes the current problems in the cultivation of intercultural communicative competence of business English talents based on the analysis results. Secondly, based on the blended teaching, a blended teaching model for the cultivation of business English talents in colleges and universities was established, and students from the College of Foreign Languages of University W were selected as the research subjects to carry out the teaching experiment. Finally, the students’ business English application ability, learning experience and intercultural communication competence before and after the teaching experiment were analyzed, and the correlation of the dimensions of intercultural communication competence was also investigated with the Pearson’s correlation coefficient. At the end of the teaching experiment, the total business English score of the experimental group increased from 52.35±1.39 to 80.39±0.98, and the difference between the total business English score of the experimental group and that of the control group reached 21.94, with more than 90% of the students recognizing the blended teaching mode. The cross-cultural communicative competence score of Business English majors improved by 1.643 points, and there was a significant positive correlation between cross-cultural communicative awareness, attitude, skills, and knowledge. Relying on information technology-driven blended teaching can endow the cultivation of business English talents in colleges and universities with more diversified teaching contents and methods, and help improve the intercultural communicative competence of business English talents in colleges and universities.