Open Access

Optimisation and Feasibility Study of APP Service Design Based on User Experience Psychology

,  and   
Mar 17, 2025

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Figure 1.

Kano model
Kano model

Figure 2.

Emotional analysis process
Emotional analysis process

Figure 3.

Mobile app user ratio in 2017
Mobile app user ratio in 2017

Figure 4.

User portrait construction process
User portrait construction process

Figure 5.

Coefficient of Better-Worse
Coefficient of Better-Worse

Figure 6.

Optimized posterior fact of fact
Optimized posterior fact of fact

Figure 7.

The feasibility distribution of an app service in B city
The feasibility distribution of an app service in B city

Descriptive statistical analysis of variables

Variable Mean SD Min Max
The app service feasibility 3.645 0.865 1 5
App service effectiveness 3.785 0.862 1 5
App service stability 3.725 0.756 1 5
App service controllability 3.796 0.785 1 5
App service satisfaction 3.789 0.855 1 5
App visual design 3.945 0.981 1 5
App information framework 3.846 0.762 1 5
App service feasibility (fill the missing value) 3.561 0.645 1 5
App service effectiveness (fill missing values) 3.645 0.658 1 5
App service stability (fill missing values) 3.654 0.635 1 5
App service controllability (fill missing values) 3.678 0.645 1 5
App service satisfaction (fill missing values) 3.785 0.647 1 5
App visual design (fill missing values) 3.356 0.678 1 5
App information framework (fill missing values) 3.598 0.755 1 5
Age: (year of birthright) / / / /
After 00 0.345 0.485 0 1
After 95 0.264 0.436 0 1
After 90 0.155 0.359 0 1
After 85 0.025 0.239 0 1
After 80 0.083 0.312 0 1
After 75 0.056 0.257 0 1
Before 75 0.036 0.355 0 1
Highest degree: junior high school and below / / / /
High school 0.265 0.462 0 1
Undergraduate or college 0.465 0.563 0 1
Graduate student 0.063 0.248 0 1
Monthly income: 3000 yuan / / / /
3000-6000 yuan 0.466 0.496 0 1
6000-10,000 yuan 0.185 0.365 0 1
10000 20,000 yuan 0.085 0.266 0 1
Over 20,000 yuan 0.026 0.156 0 1

Kano attribute classification

User demand Not providing this function (reverse problem)
Like Of course It doesn’t Tolerable Dislike
Provide this function (forward problem) Like Q A A A O
Of course R I I I M
It doesn’t R I I I M
Tolerable R I I I M
Dislike R R R R Q

Evaluation details

Evaluation dimension Evaluation details
Validity The interface can effectively help the user to complete the task
The interface function has good guidance
Stability The interface has a good fault tolerance
The interaction page of different functions is consistent
Controllable Is the interface easy to learn
Can users get control of the app in the process
The interface provides timely and effective feedback on user operations
Satisfaction The level of satisfaction for the app
Visual design The text on the interface is easy to recognize
The icon in the interface is clear and unambiguous
The color of the interface is appropriate
The interface layout is reasonable and clear
The important function entrance keys in the interface are clearly highlighted
The overall vision of the page is focused on experience
Information framework Can the interface provide clear and effective navigation
The information provided by the interface is well understood
The depth of each function in the page is reasonable
Language:
English