The Role of Green Marketing Strategies in Promoting Sustainable Development
and
Mar 17, 2025
About this article
Published Online: Mar 17, 2025
Received: Oct 22, 2024
Accepted: Feb 04, 2025
DOI: https://doi.org/10.2478/amns-2025-0203
Keywords
© 2025 Hui Zhang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
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Green marketing affects the relevant variables of sustainable development system
| Nature | Content | |
|---|---|---|
| State variable | Sustainable Development (SC) | |
| Green Production (PN) | ||
| Green Products (PT) | ||
| Green Technology (TE) | ||
| Green Management (MT) | ||
| Green Marketing (MG) | ||
| Rate variable | Amount of change in Sustainable Development (SC) | |
| Amount of change in Green Production (PN) | ||
| Amount of change in Green Products (PT) | ||
| Amount of change in Green Technology (TE) | ||
| Amount of change in Green Management (MT) | ||
| Amount of change in Green Marketing (MG) | ||
| Constant | SC | Water Use Efficiency during Project construction (SC1) |
| Energy utilization efficiency during project construction (SC2) | ||
| Material utilization efficiency during project construction (SC3) | ||
| Pollution control level during project construction (SC4) | ||
| Occupational Health and Safety Management Level (SC5) | ||
| PN | Implementation of green procurement and supply green raw materials (PN1) | |
| Scientific and Reasonable design of green construction process (PN2) | ||
| Effective reduction of toxic and waste emissions (PN3) | ||
| Recovery of waste and emissions for treatment and reuse (PN4) | ||
| Reduce water, electricity, coal or oil consumption (PN5) | ||
| PT | Select product materials that produce the least amount of pollution (PT1) | |
| Select product materials that consume the least energy and resources (PT2) | ||
| Choose to use the least amount of material to produce (PT3) | ||
| Carefully consider whether the product is easy to recycle (PT4) | ||
| Avoid using materials that violate environmental regulations in the production of products (PT5) | ||
| TE | Adoption of pollution control and prevention technology (TE1) | |
| Construction Waste Reduction technology (TE2) | ||
| Use of advanced resource utilization technology (TE3) | ||
| Green Construction technology for Increased Productivity (TE4) | ||
| MT | Create a feasible green management system(MT1) | |
| Effective communication and resource sharing among departments (MT2) | ||
| Invest a high proportion of funds in green innovation (MT3) | ||
| Constantly collect new information on green innovations (MT4) | ||
| Actively introduce green advanced equipment and cultivate innovative talents (MT5) | ||
| MG | Quickly and effectively identify the market’s green needs (MG1) | |
| Green promotion, establish green marketing channel (MG2) | ||
| Green Communication and Promotion Strategy (MG3) | ||
| Establishment of corporate green brand status (MG4) | ||
Simulation scheme Settings
| Variable | Increase foreign capital inflow | Expand overseas investment | Strengthening International trade |
|---|---|---|---|
| Option 1 | +10% | +0 | +0 |
| Option 2 | +0 | +10% | +0 |
| Option 3 | +0 | +0 | +10% |
Parameters setting for the sensitivity test
| Policy instrument | Argument | Initial value | Range of variation |
|---|---|---|---|
| Fiscal policy | The proportion of industrial pollution control investment in GDP | 0.00098 | [0, 0.003] |
| Tax policy | Environmental tax rates fluctuate | 0 | [0, 0.1] |
| Financial policy | Green credit interest rate floating | 0 | [-0.05, 0.05] |
| Science and technology policy | Government R&D expenditure as a percentage of GDP | 0.13288 | [0, 0.03] |
| The proportion of enterprise capital to GDP in enterprise R&D investment | 0.13315 | [0, 0.02] | |
| Environmental policy | The transaction price of waste water discharge branch fluctuates | 0 | [0, 0.04] |
| The trading price of waste emission rights fluctuates | 0 | [0, 0.04] |