Analysis of Influencing Factors on Consumers’ Purchase Intention in Cross-border E-commerce Live Streaming
Jul 02, 2024
About this article
Published Online: Jul 02, 2024
Received: Feb 17, 2024
Accepted: May 14, 2024
DOI: https://doi.org/10.2478/amns-2024-1515
Keywords
© 2024 Xiaoli Wu, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Wu, Xiaoli
School of Foreign Studies, Yiwu Industrial & Commercial CollegeYiwu, China