Study on the International Communication Path of Light volleyball in the Information Age

Under the influence of the fitness trend, light volleyball has gained widespread attention from the public for its unique sports value. The study takes the international communication of light volleyball sport as the research object, focuses on the influencing factors of the participation behavior of light volleyball sport, combines with the rooted theory analysis method to construct the model, and combines with the structural equation model to carry out the empirical analysis to validate the research hypotheses. SWOT analysis and hierarchical analysis method are used to construct AHP quantitative model, the system of international communication of light volleyball sport strategic choice, and then put forward the international communication path of light volleyball sport in combination with the background of informationization era. Participation motivation, activity experience, knowledge and skills, environmental influence and self-efficacy are important factors influencing the participation behavior of light volleyball (p < 0.01), with activity experience having the greatest degree of influence (0.559).The SO strategy is the preferred strategy for the international dissemination of the sport of light volleyball, which should be taken by the increasing completeness of the program’s competition platform (0.425) and the relative perfection of basic hardware facilities (0.176) as the grasping the hand, using the network information media to vigorously publicize, taking advantage of the situation, organizing sports events, improving the influence of light volleyball, and promoting the development of the international communication of light volleyball.