The Inheritance and Innovation of Folk Culture in Visual Communication Design Education

Figure 1.

Figure 2.

Pearson correlation and AVE square root values

	Morphological diversity	Element fusion	Active teaching	Teaching effect
Morphological diversity	0.752
Element fusion	0.251	0.762
Active teaching	0.192	0.207	0.813
Teaching effect	0.263	0.361	0.495	0.858

Cronbach’s Alpha values of the questionnaire

Variable	Item	CITC	Item has been deleted Cronbach’s Alpha value	Cronbach’s Alpha
Morphological diversity	Q1	0.746	0.857	0.872
	Q2	0.658	0.835
	Q3	0.621	0.811
	Q4	0.758	0.883
Element fusion	Q5	0.824	0.892	0.901
	Q6	0.791	0.840
	Q7	0.693	0.852
	Q8	0.628	0.869
Active teaching	Q9	0.801	0.883	0.885
	Q10	0.762	0.860
	Q11	0.625	0.891
	Q12	0.688	0.852
Teaching effect	Q13	0.807	0.895	0.913
	Q14	0.748	0.868
	Q15	0.733	0.871
	Q16	0.864	0.890
	Q17	0.791	0.887

Calculation of effect value

Direct effect value	r14
Direct effect value	r12×r24× + r13×r34
Total effect value	r14 + r12×r24 + r13×r34

Model fitting results

Fitting index	Threshold	Current value	Result
Chi-square		728.972
Degrees of freedom		298
Chi-square/degrees of freedom	<3	2.446	Meet the standard
RMSEA	<0.10	0.054	Meet the standard
GFI	>0.8	0.914	Meet the standard
AGFI	>0.8	0.923	Meet the standard
RFI	>0.9	0.925	Meet the standard
NFI	>0.9	0.932	Meet the standard
IFI	>0.9	0.959	Meet the standard
TLI	>0.9	0.952	Meet the standard
CFI	>0.9	0.945	Meet the standard

KMO and Bartlett tests

KMO sample appropriateness measure		.912
Bartlett’s sphericity test	Approximate chi-square	3204.115
	df	326
	Sig.	.000

Variance interpretation scale

Ingredient	Initial eigenvalue			Extract sum of squares and load			Rotate the sum of squares to load
	Total	% of variance	Accumulate to %	Total	% of variance	Accumulate to %	Total	% of variance	Accumulate to %
1	10.685	51.097	51.097	10.685	51.097	51.097	4.025	25.853	25.853
2	1.992	9.526	60.623	1.992	9.526	60.623	3.031	19.468	45.321
3	1.547	7.397	68.020	1.547	7.397	68.020	2.613	16.783	62.104
4	.994	4.752	72.772	.994	4.752	72.772	1.661	10.668	72.772
5	.955	4.564	77.336
6	.860	4.115	81.451
7	.818	3.914	85.365
8	.584	2.791	88.156
9	.538	2.572	90.728
10	.455	2.178	92.906
11	.331	1.583	94.489
12	.215	1.026	95.515
13	.209	1.001	96.516
14	.206	.989	97.505
15	.193	.922	98.427
16	.168	.805	99.232
17	.161	.768	100.00

Correlation and AVE square root values

	Factor1	Factor2	Factor3	Factor4
Factor1	0.752
Factor2	0.508	0.762
Factor3	0.489	0.561	0.813
Factor4	0.582	0.591	0.635	0.858

Descriptive statistics

Variable	Item	Minimum	Maximum value	Mean value	Standard deviation	Skewness	Kurtosis
Morphological diversity	Q1	1	5	3.24	1.21	-0.11	-0.97
	Q2	1	5	3.18	1.20	-0.15	-0.95
	Q3	1	5	3.65	1.19	-0.14	-0.98
	Q4	1	5	3.50	1.25	-0.10	-1.01
Element fusion	Q5	1	5	3.28	1.18	-0.43	-0.73
	Q6	1	5	3.44	1.09	-0.32	-0.62
	Q7	1	5	3.19	1.05	-0.28	-0.66
	Q8	1	5	3.25	1.02	-0.21	-0.79
Active teaching	Q9	1	5	3.38	1.03	-0.55	-0.63
	Q10	1	5	3.50	1.08	-0.52	-0.49
	Q11	1	5	3.28	1.12	-0.68	-0.51
	Q12	1	5	3.41	1.19	-0.33	-0.29
Teaching effect	Q13	1	5	3.65	1.03	-0.63	-0.55
	Q14	1	5	3.61	0.99	-0.48	-0.60
	Q15	1	5	3.59	0.96	-0.32	-0.25
	Q16	1	5	3.91	0.98	-0.68	-0.41
	Q17	1	5	3.88	0.97	-0.53	-0.39

Estimated result of path coefficient of measurement model

Item	Path	Variable	Estimate	S.E.	C.R.	P	Estimate	AVE	CR
Q1	<---	Morphological diversity	1				0.846	0.59	0.9
Q2	<---		0.924	0.048	20.981	*	0.782
Q3	<---		0.918	0.042	20.472	*	0.753
Q4	<---		0.942	0.047	21.543	*	0.835
Q5	<---	Element fusion	1				0.792	0.71	0.8
Q6	<---		1.092	0.039	26.257	*	0.832
Q7	<---		1.024	0.037	25.368	*	0.810
Q8	<---		0.973	0.032	26.915	*	0.789
Q9	<---	Active teaching	1				0.698	0.56	0.8
Q10	<---		0.978	0.068	16.326	*	0.775
Q11	<---		1.021	0.066	17.828	*	0.893
Q12	<---		0.969	0.062	17.362	*	0.824
Q13	<---	Teaching effect	1				0.698	0.61	0.9
Q14	<---		0.924	0.045	20.353	*	0.846
Q15	<---		0.824	0.044	21.753	*	0.725
Q16	<---		0.715	0.045	25.367	*	0.832
Q17	<---		0.682	0.046	18.953	*	0.794