Network Analysis and Audience Behavior Modeling of Popular Music Communication Paths in the Information Age

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Network density measurement results

There is a value to the network density	There is a network density of the Boolean matrix
Density (matrix average) = 4.2141 Standard deviation=7.3522	Density (matrix average) = 0.5545 Standard deviation=0.5122

Popular music propagation node distance measurement (Portion)

Serial number	1	2	3	4	5	6	7	8
1	0	1	1	1	1	1	1	1
2	1	0	1	1	1	1	1	1
3	1	1	0	1	1	1	1	3
4	1	1	1	0	1	1	1	1
5	1	1	1	1	0	3	1	1
6	1	1	1	1	1	0	1	1
7	1	1	1	1	1	1	0	1
8	1	1	1	3	1	1	1	0
Average distance=1.033
Distance-bansed cohesion(“C0mpactness”)=0.878

Model key factors and their definitions

Key factor	Key factor positioning
Sharing attitude	The positive or negative feeling of the audience’s convection music is positive or negative.
Subjective specification	The audience is under social pressure to share popular music.
Sharing control	It is easy/difficult to control and execute the music sharing behavior.
Popular music sharing will	The decision of the subjective probability of the popular music sharing behavior reflects the desire of the audience to share the behavior of music.
Audience convection music sharing behavior	The behavior of spreading and sharing music information to other audiences.

Model fitting test

Fitting index	X2/df	RMSEA	GFI	AGFI	GFI	TLI
Test value	1.842	0.062	0.886	0.872	0.957	0.942
Reference value	<3	<0.08	>0.80	>0.80	>0.80	>0.80

The effect of the influence factor is the result of the test result

	Self-efficacy	Controlling force	Subjective specification	Attitude
Self-efficacy	0.722
Controlling force	0.623	0.766
Subjective specification	0.714	0.475	0.743
Attitude	0.554	0.444	0.672	0.761

The popular music communication network is k-measured results

Propagation path	Node	K value
media	Netease cloud music	30
media	Qq music	30
Public welfare dissemination	Public donation	30
Video entertainment	flutter	30
Video entertainment	Station b	30
Social platform	wechat	30
Internet promotion	Micro blog	30

The results of the center of the music communication point (Portion)

Propagation path	Point of point	Point of entry	Center potential	Center potential
media	912	123	1.479	0.226
media	646	34	1.058	0.085
media	527	483	0.869	0.797
media	424	184	0.706	0.323
media	-19	205	0.003	0.356
official	359	7	0.603	0.447
official	336	122	0.224	0.567
official	293	185	0.498	0.325
Social platform	187	22	0.33	0.066
Social platform	152	34	0.084	0.275
Public welfare dissemination	6	13	0.027	0.015
Public welfare dissemination	4	8	0.005	0.027
Video entertainment	75	58	0.152	0.123
Video entertainment	3	6	0.03	0
Internet promotion	85	29	0.168	0.077
Internet promotion	8	7	0.002	0.009
Network Centralization (Outdegree) = 1.224%
Network Centralization (INdegree) = 0.45%

Standard path coefficient and significance

Path relation	Standardized path coefficient	Standard error S.E	Critical ratio C.R.	P	Validation
Intention <--- Attitude	0.293	0.129	2.182	0.025*	Set up
Intention <--- Subjective specification	0.409	0.121	3.218	0.001**	Set up
Intention <---Controlling force	-0.178	0.08	-1.998	0.051	Out of reach
Intention <---Self-efficacy	0.412	0.149	2.661	0.006**	Set up
Behavior <---Controlling force	0.033	0.109	0.322	0.752	Out of reach
Behavior <---self-efficacy	0.476	0.188	2.458	0.016	Set up
Behavior <--- Intention	0.373	0.106	5.03	***	Set up

Validity index test results

	Behavior	Intention
Behavior	0.882
Intention	0.634	0.874