Study on the Path of Ideological and Political Education Content Diversification Construction in Colleges and Universities under New Media Technology Support

The use of new media technology in the civic education of colleges and universities is an inevitable trend in the development of modern education. This paper takes undergraduates of a university as the research object for data collection, and uses statistical methods such as correlation analysis, multiple regression analysis and structural equation modeling to explore the main influencing factors restricting the learning satisfaction of ideological and political education in colleges and universities in the context of new media. After clarifying the relationship between the use of new media technology and the satisfaction of Civic and Political Education, it further proposes the path of diversifying the content of ideological and political education in colleges and universities under the technical support of new media. Accordingly, teaching practice is carried out to evaluate the effects of new media utilization and ideological and political education in the proposed path. The study found that heuristic teaching (0.309), new media utilization (0.265), teaching resources effectiveness (0.191) and knowledge mastery (0.152) have significant effects on the satisfaction of ideological and political education. In the process of teaching practice, the frequency of the use of new media technology (0.339) and the quality of the content supported by it (0.575) had a significant positive effect on the effectiveness of the Civics program, and students had a positive attitude towards the effectiveness of new media use and Civics education.