Using Game Theory to Analyze the Effects of Different News Communication Strategies on Public Opinion Formation

In this paper, the public opinion game model is introduced through the analysis of game theory and news dissemination theory. According to the basic assumptions to form the payment matrix, the mathematical derivation of the benefit expectation function, to get the replication of the main body of the dynamic equations, and its equilibrium point of the stability of the test, so as to complete the construction of the public opinion game model under different news dissemination strategies. The model of this paper is validated and analyzed when the news dissemination to the public economic loss L_g is higher, leading to the rise of the probability of strict government regulation, prompting the public judgment and self-opinion ability to improve. If the government does not intervene in the news media, the gray gains of the news media R_e2 gradually increase, resulting in the lack of relevant, correct knowledge of the public. In this paper, we study the impact of different news communication strategies on the formation of public opinion and promote the formation of public opinion.