Comprehensive Evaluation of KOL’s Guiding Mechanism and Influence in E-commerce Live Streaming Carrying Mode

Data publikacji: 03 maj 2024

Otrzymano: 18 kwi 2024

Przyjęty: 27 kwi 2024

DOI: https://doi.org/10.2478/amns-2024-1010

Słowa kluczowe

<kwd>KOL</kwd>, <kwd>Multi-channel decision model</kwd>, <kwd>Live streaming with goods</kwd>, <kwd>Guidance mechanism</kwd>, <kwd>Objective function</kwd>

© 2024 Jie Luo et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.