Assessing the Sustainability Level of European Cultural and Creative Industries Based on Entropy Method

This paper aims to highlight the sustainable development level of European cultural and creative industries and their impact on national economic growth and establish a sustainable development assessment model based on the entropy weight method. The influence of different quantiles on the decision results is eliminated by standardizing the indicators. The objective evaluation method utilizes the entropy principle to avoid bias caused by human factors. The comprehensive evaluation method of sustainable development is utilized to gauge the trend and direction of enterprise development. It has been found that the annual added value of the cultural and creative service industry in Europe in 2022 is 226.976 billion yuan. It is an effective development strategy to promote economic growth in Europe, with an increase of 10.8% over the previous year.