Research on brand cultivation and promotion of cultural and creative products with regional characteristics in Shanxi based on DEA model

Pubblicato online: 23 ott 2023

Ricevuto: 15 gen 2023

Accettato: 03 mag 2023

DOI: https://doi.org/10.2478/amns.2023.2.00737

Parole chiave

DEA model, Orientation super-efficiency, Explanatory variables, Cultural and creative products, Product efficiency values

© 2023 Lulu Wang, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.