Research on Intelligent Analysis Model of Tourism Consumers’ Purchase Intention and Its Application Practice in E-commerce Platforms
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18 nov 2024
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Pubblicato online: 18 nov 2024
Ricevuto: 16 lug 2024
Accettato: 20 ott 2024
DOI: https://doi.org/10.2478/amns-2024-3371
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© 2024 Weina Ma et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Ma, Weina
Hospitality Institute of SanyaSanya, China
Chen, Yong See
Graduate School of Business, SEGI UniversityPetaling Jaya, Malaysia