Analysis of Influencing Factors on Consumers’ Purchase Intention in Cross-border E-commerce Live Streaming

Pubblicato online: 02 lug 2024

Ricevuto: 17 feb 2024

Accettato: 14 mag 2024

DOI: https://doi.org/10.2478/amns-2024-1515

Parole chiave

<kwd>Random forest</kwd>, <kwd>Regression analysis</kwd>, <kwd>Predictive analysis</kwd>, <kwd>Cross-border e-commerce live streaming</kwd>

© 2024 Xiaoli Wu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.