À propos de cet article
Publié en ligne: 06 juin 2023
Pages: 1923 - 1930
Reçu: 15 août 2022
Accepté: 23 nov. 2022
DOI: https://doi.org/10.2478/amns.2023.1.00296
Mots clés
© 2023 Xiao Xiao, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
The author analyzes the network marketing model under the e-commerce mode through the marketing function under the nonlinear differential equation, through the research, it is found that the four variables of commodity price, advertising investment, sales model design investment and logistics investment are the key explanatory variables of sales volume of marketing network, among them, the price of goods has the greatest impact on online marketing, secondly, advertising investment, logistics investment and design investment have less impact.