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Study on the Path of Ideological and Political Education Content Diversification Construction in Colleges and Universities under New Media Technology Support

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19 mars 2025
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Introduction

New media technology provides richer teaching resources and teaching methods for ideological and political education, but it also brings a series of new problems and challenges [1-4]. How to effectively utilize new media technology, innovate the way and method of ideological education, and improve the quality of education in the context of the new media era has become an important issue facing the work of ideological education in colleges and universities at present [5-7].

The integration of new media technology has greatly enriched the content of civic and political education, traditional textbooks and classroom lectures are no longer the only teaching resources, the network, social media and other emerging channels for civic and political education to bring multimedia forms of teaching and learning content such as audio, video, animation and so on [8-11]. Diversified content presentation, make the ideology and politics education more vivid and interesting, but also for personalized teaching provides a possibility, teachers can according to the students’ interests and needs, customized to meet the students’ characteristics of the teaching content, the real realization of the concept of tailored to the needs of the education [12-14]. The new media also brings problems such as blurred direction and weakened influence of Civic and Political Education, through the use of innovative paths such as media technology display, online network resources, media current affairs resources, media dissemination paths and media intelligent evaluation, not only can effectively solve the current problems facing Civic and Political Education, but also further enhance the quality of education and promote the development of students’ new facets [15-18].

This paper implements a questionnaire survey with a sample of undergraduates in a university, and screens the main influencing factors of satisfaction with Civic and Political Education through correlation analysis and regression analysis of the selected influencing factors. Then, using structural equation modeling, we constructed and tested the model of influencing factors of satisfaction with ideological and political education in colleges and universities, sorted out the relationship between the four main influencing factors, such as the effectiveness of teaching resources, the use of new media, heuristic teaching, and the mastery of knowledge, and the relationship between the four main influencing factors and satisfaction with ideological and political education in colleges and universities, and clarified the mechanism of influencing the use of new media on the satisfaction with ideological and political education in colleges and universities. Based on this, we design a diversified construction path for the content of ideological and political education in colleges and universities based on the technical support of new media, and select some senior and junior students in the sample colleges and universities for teaching practice. Questionnaire surveys were conducted in four dimensions: frequency of use, content quality, course effect and experience of use, and descriptive statistical analysis, difference analysis, correlation analysis and linear regression analysis were used to analyze the use of new media technology and the effect of ideological and political education in the implementation of teaching practice.

Factors influencing satisfaction with Civic Education

This paper takes undergraduates of a university as the research object, takes the satisfaction of Civic and Political Education and its influencing factors as the core variables to carry out a questionnaire survey, and in-depth investigates the influencing factors of the satisfaction of college students’ Civic and Political Education under the technical support of new media.

Study design

Selecting undergraduate students from a university as the survey object, this survey issued a total of 3,285 questionnaires, retrieved 2,957 valid questionnaires, and had a questionnaire recovery rate of 90.02%.

The scale of influencing factors of ideological and political education satisfaction used in this paper includes three first-level indicators: “satisfaction with course quality”, “satisfaction with teaching situation” and “satisfaction with learning gain”, with a total of 8 items. “Satisfaction with course quality” includes two secondary indicators: “clarity of course objectives X1” and “effectiveness of teaching resources X2”. “Teaching Satisfaction” includes four secondary indicators: “Teaching Attitude X3”, “Course Content Explanation X4”, “New Media Use X5” and “Heuristic Teaching X6”. “Satisfaction with learning gain” includes two secondary indicators: “knowledge mastery X7” and “literacy improvement X8”.

The questionnaire survey was conducted online at the end of the fall semester and the end of the spring semester of the 2022-2023 academic year to ensure that the data on the satisfaction of learning Civics courses of the same group of students in the same complete academic year could be presented. After data collection, SPSS 24.0 software was used to systematically organize, clean and initially analyze the data, and the path analysis and model fitting functions of AMOS 24.0 software were used to construct and validate the theoretical model of the influencing factors of satisfaction with Civic Education in colleges and universities.

Research methodology

In the data analysis of this paper, quantitative analysis methods such as correlation analysis, multiple regression analysis method and structural equation modeling need to be used to explore the factors influencing the satisfaction of Civic Education in colleges and universities.

Multiple regression analysis

In practical problems, it is often necessary to study the relationship between a phenomenon and the most important factors affecting it. A one-way linear regression model can be a good way to reveal the non-deterministic relationship between two variables. The usual practice is to first write two variables as Y and X, corresponding to the actual observations in the plane coordinate system to make the scatter plot of Y and X, when the scatter plot falls roughly on a straight line, indicating that the two variables have a strong linear relationship, at this point can be used to continue to study the intrinsic relationship of the one-dimensional linear regression. This method of constructing a straight line to fit the observations is known as the least squares method. According to this method, the line should minimize the sum of the squares of the vertical deviations between all actual values observed on the line.

Consider any straight line y = β0 + β1x, where constants β0 and β1 are to be determined. When x = xi, the corresponding vertical coordinate on this line is β0 + β1xi. Thus, the perpendicular distance between point (xi,yi) and this line is |yi – (β0 + β1xi)|. Suppose that n points are to be fit by this line, such that Q denotes the sum of the squares of the perpendicular distances | of these n points. Then: Q=i=1n[ yi(β0+β1xi) ]2 \[Q=\sum\limits_{i=1}^{n}{{{\left[ {{y}_{i}}-\left( {{\beta }_{0}}+{{\beta }_{1}}{{x}_{i}} \right) \right]}^{2}}}\]

Use least squares to determine the values of β0 and β1 that must be chosen to minimize the value of Q.

It is not difficult to minimize the value of 4 by considering β0 and β1. Then: Qβ0=2i=1n(yiβ0β1xi) \[\frac{\partial Q}{\partial {{\beta }_{0}}}=-2\sum\limits_{i=1}^{n}{\left( {{y}_{i}}-{{\beta }_{0}}-{{\beta }_{1}}{{x}_{i}} \right)}\] and: Qβ0=2i=1n(yiβ0β1xi)xi \[\frac{\partial Q}{\partial {{\beta }_{0}}}=-2\sum\limits_{i=1}^{n}{\left( {{y}_{i}}-{{\beta }_{0}}-{{\beta }_{1}}{{x}_{i}} \right)}{{x}_{i}}\]

The following pair of equations is obtained by making the partial derivatives of the above two equations equal to zero: β0n+β1i=1nxi=i=1nyiβ0i=1nxi+β1i=1nxi2=i=1nxiyi \[\begin{matrix} {{\beta }_{0}}n+{{\beta }_{1}}\sum\limits_{i=1}^{n}{{{x}_{i}}}=\sum\limits_{i=1}^{n}{{{y}_{i}}} \\ {{\beta }_{0}}\sum\limits_{i=1}^{n}{{{x}_{i}}}+{{\beta }_{1}}\sum\limits_{i=1}^{n}{x_{i}^{2}}=\sum\limits_{i=1}^{n}{{{x}_{i}}}{{y}_{i}} \\ \end{matrix}\]

Call equation (4) the regular equation for β0 and β1. By considering the second order partial derivatives of Q, it can be shown that the values of β0 and β1 that satisfy the regular equation are the values that minimize the sum of squares Q in equation (2). If these values are represented by β^0${{\hat{\beta }}_{0}}$ and β^1${{\hat{\beta }}_{1}}$, then the equation of the line obtained by least squares will be y=β^0+β^1x$y={{\hat{\beta }}_{0}}+{{\hat{\beta }}_{1}}x$. The line is called the least squares line.

Typically, let x¯n=(1/n)i=1nxi\[{{\bar{x}}_{n}}=\left( {1}/{n}\; \right)\sum\limits_{i=1}^{n}{{{x}_{i}}}\] and y¯n=(1/n)i=1nyi${{\bar{y}}_{n}}=\left( {1}/{n}\; \right)\sum\limits_{i=1}^{n}{{{y}_{i}}}$. pairs β0 and β1 are obtained by solving the regular equations in (4) as follows: β^1=i=1nxiyinx¯ny¯ni=1nxi2nx¯n2β^0=y¯nβ^1x¯n \[\begin{matrix} {{{\hat{\beta }}}_{1}}=\frac{\sum\limits_{i=1}^{n}{{{x}_{i}}}{{y}_{i}}-n{{{\bar{x}}}_{n}}{{{\bar{y}}}_{n}}}{\sum\limits_{i=1}^{n}{x_{i}^{2}}-n\bar{x}_{n}^{2}} \\ {{{\hat{\beta }}}_{0}}={{{\bar{y}}}_{n}}-{{{\hat{\beta }}}_{1}}{{{\bar{x}}}_{n}} \\ \end{matrix}\]

Here is another look at the algorithmic principles of multiple linear regression. Multiple linear regression adds the number of variables affecting the change in y to univariate linear regression in order to be able to fit a multivariate linear function below: y=β0+β1x1+Λ+βkxk \[y={{\beta }_{0}}+{{\beta }_{1}}{{x}_{1}}+\Lambda +{{\beta }_{k}}{{x}_{k}}\]

In this case, it is still possible to obtain the value of β0,⋯⋯,βk by least squares calculation, and the principle of the algorithm is the same as that of univariate linear regression. In fact, all computerized statistical software nowadays can quickly compute a least squares regression line.

For the general form of linear regression yi=β0+i=1nβixi+εi${{y}_{i}}={{\beta }_{0}}+\sum\limits_{i=1}^{n}{{{\beta }_{i}}}{{x}_{i}}+{{\varepsilon }_{i}}$, there are several assumption theories, and the regression model that satisfies these assumption theories is called the classical linear regression model:

1) Normality assumption:

The random error term εi follows a normal distribution.

2) Same variance assumption:

For all independent variables xi, εi the conditional variance is the same as σ2 and σ is constant.

3) Independence assumption:

For all independent variables xi, εi the distributions are independent.

4) No multicollinearity assumption:

There is no strong multicollinearity between all independent variables xi, i.e. Cov(xi,xj) = 0.

Structural equation modeling

Structural equation analysis, also often referred to as structural equation modeling (SEM), is a statistical method for analyzing the relationships between variables based on their covariance matrices is an important tool for multivariate data analysis. Its advantages include the ability to handle multiple dependent variables simultaneously, allow both independent and dependent variables to contain measurement error, estimate the factor structure and factor relationships simultaneously, allow for greater flexibility in the measurement model, and estimate the degree of fit of the entire model, which is an advantage not found in other statistical methods.

1) Measurement model

For the relationship between the measured variables and the latent variable is as follows: x=Axξ+δ \[x={{A}_{x}}\xi +\delta \] y=Ayη+ε \[y={{A}_{y}}\eta +\varepsilon \]

2) Structural modeling

For the relationships of the latent variables are as follows: η=Bη+Γξ+ζ \[\eta =B\eta +\Gamma \xi +\zeta \]

Findings and analysis
Correlation analysis

This paper utilizes correlation analysis to study the correlation between satisfaction with Civic and Political Education and eight secondary indicators, respectively. The paper uses Pearson correlation coefficient to indicate the strength of the correlation. The results of the correlation analysis between the influencing factors and the satisfaction of civic and political education can be seen in Figure 1. The correlation coefficients all exceed 0.95, suggesting that enhancing the influencing factors can directly increase the satisfaction level of Civic Education in colleges and universities. The correlation analysis can lay the foundation for the subsequent investigation of the influencing factors and mechanisms that influence satisfaction with Civic and Political Education.

Figure 1.

The correlation analysis results of the influence factors and the satisfaction

Identification of key factors

Before conducting structural equation modeling analysis, this paper first conducts regression analysis on the factors that influence the satisfaction of college civic education, and screens out the main influencing factors from the rest of the factors. The results of regression analysis are shown in Table 1, and the regression model R2 is 0.953, 0.946 and 0.928 respectively, and the corresponding F-values are significantly different, indicating that satisfaction with the quality of the course, satisfaction with the teaching situation and satisfaction with the learning gains will have an impact on satisfaction with Civic and Political Education in colleges and universities. Meanwhile, the regression coefficients of the four influencing factors, namely, teaching resources effectiveness X2 (0.938**), new media utilization X5 (0.684**), heuristic teaching X6 (0.745**) and knowledge mastery X7 (0.652**), are high and significantly different, which indicates that the four factors mentioned above are the main factors affecting satisfaction with civic and political education in colleges and universities. Accordingly, this paper constructs a model of the influencing factors of satisfaction with civic and political education in colleges and universities for structural equation modeling test and analysis.

Regression analysis results of influencing factors

Dimension Index Regression coefficient R2 F value
Course quality satisfaction X1 0.047 0.953 428.834***
X2 0.938**
Teaching satisfaction X3 0.565 0.946 204.605***
X4 0.541
X5 0.684**
X6 0.745**
Learning satisfaction X7 0.652** 0.928 348.798***
X8 0.479
Model construction

Combined with the results of regression analysis, this paper proposes the following hypotheses:

Hypothesis H1: The effectiveness of teaching resources X2 is positively related to the satisfaction of college civic education.

Hypothesis H2: The use of new media X5 is positively related to the satisfaction of college civic education.

Hypothesis H3: Heuristic teaching X6 is positively related to the satisfaction of college civic education.

Hypothesis H4: Knowledge mastery X7 is positively related to satisfaction with college civic education.

Model testing

Regarding the results of the goodness-of-fit test, this paper utilized AMOS 24.0 software to test the model of the influencing factors, and the results of the analysis of the structural equation model are shown in Table 2. In this paper, five indicators, GFI (0.942), CFI (0.917), NFI (0.953), NNFI (0.976) and RMR (0.033), were selected to indicate the fitting results of the model. Among them, GFI, CFI, NFI and NNFI over 0.9 represent acceptable model fit, and RMR less than 0.05 indicates good fit results. It can be seen that all the fit indicators are within the standard range, indicating that the fit between the hypotheses proposed in this paper and the actual data is good, and the influence factor model constructed in this paper is able to elucidate the mechanism of influencing the satisfaction of the Civic Education in colleges and universities.

Analysis result of structural equation model

Hypothesis Influence path Normalized regression coefficient P Test result
H1 X2→Satisfaction 0.191 0.005 Support
H2 X5→Satisfaction 0.265 0.002 Support
H3 X6→Satisfaction 0.309 0.013 Support
H4 X7→Satisfaction 0.152 0.009 Support

According to the results of structural equation modeling analysis, the P value of the path of the four indicators, namely, teaching resources effectiveness X2, new media use X5, heuristic teaching X6 and knowledge mastery X7, affecting college students’ satisfaction with the learning of Civics courses is less than 0.05, which indicates that the above four influencing factors are positively correlated with satisfaction with Civics education in colleges and universities. The effect sizes of the four influence paths are 0.191, 0.265, 0.309 and 0.152, respectively, in which the influence effect of heuristic teaching is the largest, followed by the use of new media, and the knowledge mastery is the smallest. In conclusion, the research hypotheses proposed in this paper have been confirmed.

Paths for diversifying the content of political education supported by new media

After analyzing the influencing factors above, it can be seen that although the effectiveness of teaching resources and knowledge mastery of the ideological and political courses still occupy an important position in the measurement of students’ learning satisfaction, students’ demand for the teaching of ideological and political courses now tends to focus on the flexibility of the teaching method and the progress of the teaching form with the times. New media technology has a unique communication method and strong interactive characteristics, which can provide a possibility for the innovation of ideological and political education content. Under the technical support of new media, the diversified construction path of ideological and political education content is shown in Figure 2. New media technology can help construct and develop ideological and political education in terms of content reconstruction, content design, and diversified expression.

Figure 2.

The diversification construction of the ideological and political education content

Reorganization of the content of Civic and Political Education

The development of new media provides new possibilities for the reconstruction of the content of ideological education in colleges and universities. Educators must make full use of the diversified and interactive features of new media to reorganize and redesign the traditional educational content, so as to make it more vivid and close to the actual life of students. In the context of new media, educational content can be delivered not only through text, but also through video, audio, and images. This makes the educational process more three-dimensional and rich. Through short videos, animations, interactive games, and other forms, ideological and political theories can become concrete and palpable, and students can better understand and accept them. In addition, the new media make the updating and dissemination of educational content speed up dramatically, and educators can timely incorporate the latest current events, policy interpretation into the teaching content, so that the ideological and political education keeps pace with the times.

Content design incorporating hotspots

In the background of rapid information dissemination in new media, hot events such as major policy releases, social events, and scientific and technological progress are valuable educational materials. By analyzing and discussing these recent events, students can gain a better understanding of the development of the country and the functioning mechanisms of society, which will enhance their sense of responsibility and mission. Educators should possess strong analytical and judgmental skills to thoroughly analyze hot events, clarify their core issues and essence, and design educational content that is based on them.

Diversified forms of expression

The diverse forms of expression in the new media era have injected new vitality into Civic and Political Education in colleges and universities. Video has become an important means of civic and political education due to its intuitive and infectious nature. As the main form of communication, video has a strong visual and auditory impact, and can make abstract ideological theories concrete through vivid images and storytelling narratives, so that students can naturally receive education in the process of watching. Therefore, microfilms can be used to demonstrate heroic deeds and encourage students’ patriotic feelings and sense of responsibility.

Evaluation of the use of new media and the effectiveness of civic education
Study design

Based on the proposed path of building diversified contents of Civic and Political Education supported by new media technologies, students of a senior class (52 students) and students of a junior class (55 students) were selected from the same sample university to carry out a one-year teaching practice, and questionnaires on the use of new media technologies and the effect of Civic and Political Education were collected at the end of the program. The questionnaire was divided into four dimensions: frequency of use, quality of content, course effect, and experience of use. Two items were designed for each dimension, with each item noted as Q1 to Q8.

Descriptive statistical analysis

The results of the descriptive statistical analysis of the questionnaire are shown in Figure 3. The maximum value of the score of each question is generally 5, and the minimum value is mostly 1 or 2, indicating that the overall evaluation of the sample students on the effectiveness of new media use and Civic and Political Education is high, with a mean value of about 4.2 to 4.4, and the overall mean score of all the questions is 4.26, which is a relatively centralized result of the evaluation of the sample students.

Figure 3.

Descriptive statistical analysis of questionnaire survey

Analysis of variances

A one-way ANOVA was used to examine the different dimensions of the effects of new media use and civic education among senior and junior students. The results of the one-way test are shown in Table 3, with ** representing the 5% level of significance and *** representing the 1% level of significance. There are significant differences between students of different grades in the dimensions of frequency of use, experience of use, course effect and total score, and the significance is less than 0.05. Among them, the total scores of senior and junior grades are 71.912 and 68.384, and the evaluation of senior grades is more positive, which indicates that senior students think that new media play a more positive role in Civic and Political Education, improve their own comprehension of the teaching of Civic and Political Education and their participation, and gained a better experience in the process of new media use. Regarding the frequency of new media use, senior students use new media for Civic and Political Education learning more frequently, indicating that senior students have a deeper understanding of the importance of new media in academics and disciplines, and are able to adapt to the learning styles of the information age.

Results of single factor test

Variable name Variable value Number Mean S.D. Variance test Welch’s Variance test
Usage frequency High grade 52 18.689 3.497 F=3.504, P=0.003** F=4.817, P=0.003**
Low grade 55 17.744 3.504
Total 107 18.217 3.451
Content quality High grade 52 17.544 2.892 F=4.276, P=0.148 F=4.739, P=0.154
Low grade 55 17.359 2.653
Total 107 17.452 2.771
Course effect High grade 52 17.887 3.328 F=5.606, P=0.004** F=5.117, P=0.002**
Low grade 55 16.575 3.908
Total 107 17.231 3.604
Usage experience High grade 52 17.792 3.425 F=4.529, P=0.015** F=3.874, P=0.011**
Low grade 55 16.706 3.619
Total 107 17.249 3.442
Total High grade 52 71.912 6.224 F=3.863, P=0.025** F=4.173, P=0.039**
Low grade 55 68.384 6.556
Total 107 70.148 6.485
Causation analysis

The results of the Pearson correlation analysis are shown in Figure 4, which shows that the four dimensions of frequency of use, content quality, course effectiveness and experience of use are significantly correlated with each other at the 1% level, indicating that as the frequency of students’ use of the new media increases, their evaluations of these four dimensions gradually improve, i.e., students who use the new media more frequently for their Civic and Political Education learning will feel that they have a better quality and more effective educational content, and and thus have a more positive experience in terms of course effectiveness.

Figure 4.

Results of Pearson correlation analysis

Linear regression analysis

Taking the course effect of Civic and Political Education as the dependent variable, the results of linear regression analysis are shown in Table 4, the frequency of use and the quality of content significantly affect the course effect at the 1% level, indicating that the course effect is relatively more significant when students frequently utilize the new media for Civic and Political Education learning, which will be manifested in a deeper understanding of the Civic and Political Education, higher level of participation and better learning outcomes, which is in line with the conclusions of the correlation analysis Consistent. That is, the sample students agree that new media-supported Civic and Political Education can effectively improve the learning effect of the course, which verifies the role of the proposed path of diversifying the content of Civic and Political Education.

Results of linear regression a

Nonnormalized coefficient Normalized coefficient t p VIF
B S.E. Beta
Constant 2.661 1.076 - 2.114 0.006*** -
Content quality 0.575 0.073 0.425 3.546 0.002*** 5.075
Usage frequency 0.339 0.089 0.457 3.042 0.004*** 4.339
Usage experience 0.055 0.067 0.003 2.659 0.211 6.555
Conclusion

This paper provides a questionnaire survey to collect data from students of a university, and combines correlation analysis, multiple regression analysis and structural equation modeling to explore the influencing factors of the satisfaction of Civic and Political Education in colleges and universities in the context of new media. On this basis, it proposes a diversified approach to the construction of Civic and Political Education content with the support of new media technologies. The evaluation of the use of new media technology and the impact of Civic and Political Education is conducted after the teaching practice.

1) This paper finds that course quality, teaching situation and learning gain will have an effect on the satisfaction of Civic and Political Education in colleges and universities. Among them, the effectiveness of teaching resources, the use of new media, heuristic teaching and knowledge mastery are the main influencing factors on the satisfaction of Civic and Political Education in colleges and universities, and the influencing effects are listed in the following order from the highest to the lowest: heuristic teaching (0.309), the use of new media (0.265), the effectiveness of teaching resources (0.191), and knowledge mastery (0.152).

2) Educators in colleges and universities need to use new media technology to reconstruct the content of ideological and political education, incorporate the hot spots of the times, innovate the content design of ideological and political education, and use diversified modes of expression, such as videos, online discussions, live interactions and social media platforms, to enrich the content of ideological and political education in colleges and universities and make it more flexible and attractive.

3) During the implementation of the diversified construction path of civic education content, the frequency of using new media technology and the quality of civic course content have a significant positive impact on the effectiveness of the civic course at the 1% level, with an impact effect of 0.339 and 0.575, respectively. Among them, there is a significant difference between the frequency of use, the experience of use, and the effectiveness of the course of the higher grades and the lower grades, and the overall ratings of the higher grades are 3.528 higher.

The article found that the use of new media can not only improve the quality of the content of the Civics course, but also enhance the effectiveness of the course. In the future, with the continuous innovation and improvement of new media technology, its utilization in the Civic and Political Education in colleges and universities will be more extensive and in-depth, laying a solid foundation for cultivating excellent young talents in the new era.