Research on Informationization Construction and Management Innovation of Hotel Industry in the Rapid Development of Tourism Market

With the booming development of global tourism, the hotel industry, as an important part of it, is facing unprecedented opportunities and challenges. This paper aims to discuss the important role of information technology in construction and management innovation in promoting the development of the hotel industry and its implementation strategy. Firstly, the main contents of hotel industry informationization construction are systematically elaborated, and the hotel industry informationization service platform is constructed. Then, it explores the prioritization of customer needs through questionnaire survey, tests the reliability of the scale by using Cronbach’s α coefficient, conducts validity test by using KMO test and Bartlett’s sphere test, and carries out the analysis of the importance of needs based on Kano model. Finally, the innovative strategy for managing information technology in the hotel industry is proposed. Brand trust and hotel network quality possess the maximum value of 69.07% and the minimum value of 28.42% of the Better value, respectively, which indicates that brand trust has the highest increase in customer satisfaction, while in the case of hotel network can be used stably, the customer’s satisfaction rises the least. The |Worse| values of 21.65% and 70.97% for brand trust and room tidiness are the smallest and the largest among all variables respectively, which indicates that the decrease in satisfaction is greatest in the absence of brand trust, i.e., users are more tolerant of hotels with no name recognition as compared to name-branded hotels, and the decrease in customer satisfaction is greatest in the presence of unclean rooms in hotels. Strategies are proposed to offer both theoretical support and practical guidance for the sustainable development of the hotel industry.