Study on Improving the Communication Effect of Ideological and Political Education in the Face of New Media Environment

According to the problems of ideological and political education communication in the context of new media, the factors influencing the effect of ideological and political education communication in the new media perspective are elicited. Combined with relevant resources and experts’ opinions, the questionnaire design is completed directly, and research data is obtained by distributing questionnaires. A comprehensive Pearson correlation coefficient and a multivariate linear regression model are used to explore the communication effect of ideological and political education in the face of the new media environment. The data revealed that the regression equation for the dissemination effect of ideological and political education is as follows: 0.66+0.357* Communication subject (X1)+0.243* Communication medium (X2)+0.199* Receiver (X3)+0.186* Communication environment (X4). This equation demonstrates significance at the 0.05 level and proposes a two-point strategy to enhance the dissemination of ideological and political education in the context of new media.