Study on the effect of dissemination of Luo and Yue rice culture in multimedia technology-assisted rural cultural revitalization

Algorithmic recommendation is an important means of using multimedia technology for cultural dissemination and helping rural cultural revitalization. In order to realize the effective dissemination of Luo Yue rice culture, this paper constructs a hybrid recommendation algorithm that recommends videos about Luo Yue rice culture according to user preferences, which uses the cultural content relationship derived from LDA to replace the recommendation list generated by collaborative filtering and crosses it with the historical rating recommendation list to solve the problems of recommendation accuracy and cold start. The analysis of the dissemination effect shows that the average MAE value of this paper’s algorithm is 0.671, the proportion of users who watch relevant videos “occasionally” and more frequently has increased by 5.84%, and users recognize the recommendation method. The algorithm proposed in this paper has a good recommendation performance and helps to disseminate rural culture, as demonstrated by the above results.