A Study on the Effect of Color Preference on Purchase Intention of Picture Books for 3-7 Year Old Children in China and South Korea

Publié en ligne: 22 mai 2024

Reçu: 15 févr. 2024

Accepté: 24 avr. 2024

DOI: https://doi.org/10.2478/amns-2024-1169

Mots clés

<kwd>Correlation coefficient</kwd>, <kwd>Least squares method</kwd>, <kwd>Linear regression model</kwd>, <kwd>Children’S picture books</kwd>

© 2024 Qingyun Lei et al., published by Sciendo

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