Research on Exhibition Marketing Strategies in the Context of Network Era

[1] Bettis-Outland, H., & Borders, A. L. (2010). Trade show and exhibition marketing. Journal of Business & Industrial Marketing, 25(4), 239-240. Search in Google Scholar

[2] Mohammed, Jawad, Rima, T, Nakkash, & Ben, et al. (2015). Waterpipe industry products and marketing strategies: analysis of an industry trade exhibition. Tobacco Control. Search in Google Scholar

[3] Tafesse, W., & Skallerud, K. (2017). A systematic review of the trade show marketing literature: 1980-2014. Industrial marketing management, 63(May), 18-30. Search in Google Scholar

[4] Moon, H. S., Kim, J. K., & Ryu, Y. U. (2013). A sequence-based filtering method for exhibition booth visit recommendations. International Journal of Information Management, 33(4), 620-626. Search in Google Scholar

[5] Cui, J. Y., Han, X. P., & Linyuan Lü. (2019). The economic restructuring under new industry: a model for leapfrogging development and the shift of leadership. International Journal of Modern Physics C, 30(07), 402-. Search in Google Scholar

[6] Bae, G., & Kim, H. J. (2019). The impact of movie titles on box office success. Journal of Business Research, 103(Oct.), 100-109. Search in Google Scholar

[7] Scorcu, A. E., & Zanola, R. (2018). The drowned and the saved: the determinants of success in the italian temporary art and cultural exhibitions market. Journal of Cultural Economics, 42(2), 201-211. Search in Google Scholar

[8] Lai, & Wai, I. K. (2015). The cross-impact of network externalities on relationship quality in exhibition sector. International Journal of Hospitality Management, 48, 52-67. Search in Google Scholar

[9] Orhun, Yesim, A., Venkataraman, Sriram, Chintagunta, & Pradeep, K. (2016). Impact of competition on product decisions: movie choices of exhibitors. Marketing Science. Search in Google Scholar

[10] Meade, N., & Islam, T. (2015). Forecasting in telecommunications and ict—a review. International Journal of Forecasting, 31(4), 1105-1126. Search in Google Scholar

[11] Scheinbaum, A. C., Lacey, R., & Liang, M. C. (2017). Communicating corporate responsibility to fit consumer perceptions: how sincerity drives event and sponsor outcomes. Journal of Advertising Research, 57(4), 410-421. Search in Google Scholar

[12] Lee, E. E., Kang, H., & Ahn, H. J. (2017). Word-of-mouth of cultural products through institutional social networks. Sustainability, 9(6), 917. Search in Google Scholar

[13] Koivisto, E., & Mattila, P. (2018). Extending the luxury experience to social media – user-generated content co-creation in a branded event. Journal of Business Research. Search in Google Scholar

[14] Wang, S. P., Chen, M. S., & Li, M. J. (2019). Taiwan’s marketing strategies for green conferences and exhibitions. Sustainability, 11(5). Search in Google Scholar

[15] Nayak, J. K. (2019). Factors affecting the selection of industrial trade shows: a case of india. Journal of Business-to-Business Marketing, 26(2), 1-16. Search in Google Scholar

[16] Kokkoris, M. D., Hoelzl, E., & Kamleitner, B. (2020). Self-found, spellbound: the sense of own discovery shapes customer bonds with service venues. Journal of Business Research, 113. Search in Google Scholar