Study on the Application of New Media Technology in the Digital Protection and Dissemination of Traditional Drama-Taking Sichuan Opera as an Example

In recent years, with the development of new media technology, traditional drama has been further disseminated and preserved with the help of digital technology and methods. Based on the complex network theory, this paper constructs a traditional drama dissemination model based on DR-SCIR in social network. The social reinforcement effect based on immunized users is proposed for the different attributes of traditional theatre, and the direct immunization strategy is proposed for different social factors, taking into account the role of the relevant departments in the regulation of traditional theatre, on the basis of which the traditional theatre dissemination model based on DR-SCIR in social networks is established. Finally, the proposed DR-SCIR social network traditional drama propagation model is simulated and analyzed, and the experimental results show that the opinion leader, viewpoint interaction threshold and opinion interaction compromise parameters can influence the peak value of the propagation users, and the topic interest degree can change the value of the propagation users after the traditional drama reaches stability.