Analysis of the Current Situation of Tourism E-commerce Marketing in the Context of Information Technology and Research on Innovative Strategies
, , y
05 jun 2025
Acerca de este artículo
Publicado en línea: 05 jun 2025
Recibido: 26 ene 2025
Aceptado: 07 may 2025
DOI: https://doi.org/10.2478/amns-2025-0962
Palabras clave
© 2025 Rongyan Xu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Figure 1.
Figure 2.
Figure 3.
Figure 4.
Figure 5.
Figure 6.
Figure 7.
Figure 8.
Some scenic spots online ticket booking is open
| Scenic spot | Go where App | Run out App | Flying pig App | Ctrip App | Road cow App |
|---|---|---|---|---|---|
| 1 | 0 | 1 | 1 | 0 | 0 |
| 2 | 0 | 0 | 1 | 1 | 1 |
| 3 | 1 | 1 | 0 | 0 | 0 |
| 4 | 0 | 0 | 1 | 0 | 1 |
| 5 | 0 | 0 | 1 | 1 | 0 |
| 6 | 1 | 0 | 0 | 1 | 1 |
| 7 | 0 | 0 | 1 | 1 | 0 |
| 8 | 1 | 0 | 1 | 0 | 1 |
| 9 | 1 | 0 | 1 | 1 | 1 |
| 10 | 0 | 0 | 0 | 1 | 0 |
The correlation between the factors and the overall customer satisfaction
| Variable | Overall travel satisfaction | ||
|---|---|---|---|
| Correlation coefficient | Standard error | P value | |
| Usability | 0.292 |
0.023 | 0.000 |
| Location perception | 0.248 |
0.029 | 0.004 |
| Information is accurate and timely | 0.313 |
0.024 | 0.002 |
| Interactivity | 0.276 |
0.026 | 0.001 |
| Low cost | 0.239 |
0.03 | 0.001 |
| Design aesthetics | 0.213 |
0.03 | 0.005 |
| Safety | 0.317 |
0.02 | 0.000 |
| Play personalization | 0.343 |
0.034 | 0.000 |