Research on Intelligent Methods and Strategies of Corporate Financial Risk Assessment in the Digital Economy Era

Enterprises inevitably generate financial risks in the process of operation and development, how to effectively evaluate the effective enterprise financial risk is an important part of the reasonable operation of an enterprise and eternal vitality. This paper constructs an enterprise financial risk evaluation index system using five dimensions, such as profitability and solvency. The method of combining AHP and DEMATEL is introduced to calculate the comprehensive weights of indicators at all levels in the evaluation system. The cloud model is used to integrate and analyze fuzzy and chaotic information in enterprise finance, and the enterprise financial risk is evaluated by calculating the digital features of the cloud model. This paper takes Company G as the case study object and applies the proposed method to assess the financial risk of the company. In the finance of Company G, the results of calculating the cloud digital features of each level of indicators in the financial risk evaluation system are all located in the medium evaluation range, indicating that the financial risk status of the company is good. The composite score values of cloud numerical features for solvency and growth capacity are 7.2 and 7.1, respectively, revealing that Company G needs to focus on the construction of financial programs related to these two aspects in the subsequent development process.