Research on the Development of Innovative Paths of Public Service Advertisements in the Context of New Media on the Internet

Figure 1.

Figure 2.

Figure 3.

Figure 4.

Figure 5.

Total variance of interpretation

Component	Initial eigenvalue			Extract sum of squares and load			Rotate the sum of squares to load
	Total	Percentage of variance	Cumulative percentage	Total	Percentage of variance	Cumulative percentage	Total	Percentage of variance	Cumulative percentage
1	7.247	14.793	14.793	7.247	14.793	14.793	4.462	10.249	10.249
2	4.068	11.585	26.378	4.068	11.585	26.378	4.211	9.353	19.602
3	3.792	8.438	34.816	3.792	8.438	34.816	2.522	7.242	26.844
4	2.915	7.057	41.873	2.915	7.057	41.873	2.209	6.514	33.358
5	2.747	5.432	47.305	2.747	5.432	47.305	2.176	6.386	39.744
6	2.295	5.366	52.671	2.295	5.366	52.671	2.068	5.927	45.671
7	1.918	4.581	57.252	1.918	4.581	57.252	1.979	5.769	51.44
8	1.878	4.142	61.394	1.878	4.142	61.394	1.969	4.984	56.424
9	1.727	3.976	65.37	1.727	3.976	65.37	1.943	4.871	61.295
10	1.582	3.625	68.995	1.582	3.625	68.995	1.884	4.596	65.891
11	1.463	3.043	72.038	1.463	3.043	72.038	1.867	4.475	70.366
12	1.375	2.621	74.659	1.375	2.621	74.659	1.798	4.293	74.659

The first group of layout image effect evaluation

Index	Rating level/%					Average score
	1-2 point	3-4 point	5-6 point	7-8 point	9-10 point
Category diversity	0	0	13.64	33.28	53.08	8.45
Beautiful layout	0	0	21.28	33.47	45.25	8.06
Typesetting uniformity	0	0	10.95	34.18	54.87	8.61

The third group of layout image effect evaluation

Index	Rating level/%					Average score
	1-2 point	3-4 point	5-6 point	7-8 point	9-10 point
Category diversity	0	7.95	12.43	27.38	52.24	8.14
Beautiful layout	0	7.95	15.37	26.26	50.42	7.98
Typesetting uniformity	0	2.81	22.19	26.37	48.63	8.13

Rotational composition matrix

Variable	1	2	3	4	5	6	7	8	9	10	11	12
Q1	0.855
Q2	0.815
Q3	0.764
Q4	0.732
Q5	0.488
Q6	0.451
Q7	0.467
Q8		0.803
Q9		0.777
Q10		0.806
Q11		0.689
Q12		0.659
Q13		0.599
Q14		0.615
Q15		0.446
Q16		0.394
Q17			0.741
Q18			0.772
Q19			0.634
Q20			0.580
Q21			0.576
Q22			-0.551
Q23			0.570
Q24			0.543
Q25				0.765
Q26				0.595
Q27				0.383
Q28					0.503
Q29					0.364
Q30						-0.836
Q31						0.837
Q32						0.489
Q33							0.856
Q34							-0.850
Q35							0.764
Q36							0.723
Q37							0.475
Q38							0.416
Q39								0.733
Q40								0.716
Q41								0.474
Q42									0.843
Q43									0.838
Q44									0.834
Q45									0.628
Q46									0.454
Q47										0.726
Q48										0.562
Q49										0.488
Q50											0.895
Q51											0.831
Q52												-0.847
Q53												0.808

Objective evaluation of PSNR and SSIM

Model	Evaluation index
	PSNR	SSIM
CGAN	20.1716	0.8386
FL-GAN	26.2814	0.9125
This article	31.5372	0.9347

Importance evaluation of image synthesis index

Index	Rating level/%					Average score
	1-2 point	3-4 point	5-6 point	7-8 point	9-10 point
Category diversity	0	4.71	14.54	41.02	39.73	8.42
Variety of styles	0	4.64	14.54	41.04	39.78	8.53
Contour integrity	0	0	13.87	35.08	51.05	8.94
Image sharpness	0	4.71	4.71	43.25	47.33	9.17

The second group of layout image effect evaluation

Index	Rating level/%					Average score
	1-2 point	3-4 point	5-6 point	7-8 point	9-10 point
Category diversity	0	2.83	10.63	30.61	55.93	8.49
Beautiful layout	0	5.76	18.47	33.41	42.36	7.84
Typesetting uniformity	0	2.82	18.46	34.18	44.54	8.24

The fourth group of layout image effect evaluation

Index	Rating level/%					Average score
	1-2 point	3-4 point	5-6 point	7-8 point	9-10 point
Category diversity	0	2.75	16.54	27.38	53.33	8.21
Beautiful layout	0	2.76	22.12	42.08	33.04	7.80
Typesetting uniformity	0	0	10.85	30.27	58.88	8.67

Rotating component matrix analysis

Common factor	Variable content	Load factor	Common factor	Variable content	Load factor
Factor 1	Promote traditional virtue and pass on traditional culture	0.855	Factor 4	Too many ads, have to touch	-0.836
	Education and incentives	0.815		Get information	0.837
	Improve people’s bad behavior	0.764		Acquire knowledge	0.489
	Improving the relationship between people and society is more harmonious	0.732	Factor 5	Specific, contextual	0.765
	Let people be confident about the country and society	0.488		Prefer close to life	0.503
	It has a profound influence, and it is willing to keep a focus on it and participate in the spread of public welfare	0.451		Far-reaching	0.364
	To cultivate the right outlook on life and good moral quality	0.467		The story is lively and lively	-0.850
Factor 2	Advertising plot	0.803		Like cartoon animation	0.764
	Is the advertisement kind?	0.777		Clear and concise	0.723
	Emotional expression	0.806		Like intriguing	0.475
	The slogan of the advertisement	0.689	Factor 6	Like the intimidation of advertising	0.733
	Advertising background music	0.659		Like the exaggeration of advertising	0.716
	Impression of advertising	0.599		Like the humor of the advertisement	0.726
	The credibility of advertising	0.615		Like to take notes	0.488
	The image of the advertiser	0.446		Like advertising performance techniques to motivate	-0.847
	Advertising picture	0.394	Factor 7	Very much agree with it, and do it as much as possible	0.843
Factor 3	Highlight real life situations	0.772		No, it’s just formalism	0.838
	Bring back memories	0.634		Heart is touched, not necessarily will do	0.834
	Reflect the theme of the current era	0.580		College students have established complete values, and advertising can no longer influence them	0.628
	Shocking and frightening about the severity of social problems	0.576
	Appealing to feelings between people	-0.551
	Unbearably sympathetic	0.570