Research on Visual Communication Effect of Advertising Art Design Based on Fractal Geometry
19 mar 2025
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Publicado en línea: 19 mar 2025
Recibido: 03 nov 2024
Aceptado: 22 feb 2025
DOI: https://doi.org/10.2478/amns-2025-0360
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© 2025 Jing Tang, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Figure 1.
Figure 2.
All subjects are tested for the overall design of advertising art
| Element type | Women | Men | All of them | ||||
|---|---|---|---|---|---|---|---|
| Mean | SD | Mean | SD | Mean | SD | Sign. | |
| Chromatic phase | 0.876 | 0.787 | 0.654 | 0.656 | 0.765 | 1.064 | 0.025 |
| Brightness | 0.322 | 0.342 | 0.253 | 0.245 | 0.2875 | 0.904 | 0.068 |
| Purity | 0.417 | 0.569 | 0.387 | 0.434 | 0.402 | 0.723 | 0.073 |
| Size | 0.825 | 0.712 | 1.281 | 1.075 | 1.053 | 1.321 | 0.012 |
| Permutation density | -0.344 | 0.592 | -0.276 | 1.029 | -0.31 | 1.114 | 0.034 |
| Angle of inclination | 0.053 | 0.568 | 0.045 | 0.566 | 0.049 | 0.925 | 0.652 |
| Chromatic phase* | 0.211 | 1.615 | 0.075 | 0.781 | 0.143 | 1.014 | 0.011 |
| Brightness* | -0.296 | 1.076 | -0.24 | 0.352 | -0.268 | 1.309 | 0.009 |
| Purity* | -0.258 | 0.918 | 0.312 | 0.405 | 0.027 | 1.663 | 0.042 |
Advertising visual communication based on fractal geometry
| Advertising visual communication based on fractal geometry | Evaluation dimension | Evaluation index | Index score |
| Cognitive hierarchy | Impression of experience scene | 4.025 | |
| The impression of fractal geometry | 4.159 | ||
| The memory of the product and its performance | 4.031 | ||
| Psychological and attitude level analysis | Degree of attraction | 3.892 | |
| Degree of understanding | 3.904 | ||
| Degree of conviction | 4.075 | ||
| Degree of identification | 3.987 | ||
| Action level effect | Search information | 3.874 | |
| Purchase intention | 3.089 | ||
| Purchasing impulse | 3.797 | ||
| Indirect propagation effect | Sharing possibilities | 3.702 | |
| The possibility of concern | 4.004 | ||
| Recommended possibilities | 3.766 | ||
| The effect of fractal geometric design | Immersive feeling | 4.153 | |
| Substitution sense | 4.089 | ||
| Advertising visual enhancement effect | 4.033 |
The cognitive situation of the advertising art design of fractal geometry
| Topic/options/% | 1 | 2 | 3 | 4 | 5 | Topic/options | Mean |
|---|---|---|---|---|---|---|---|
| Uncreative | 0 | 5.28 | 26.7 | 48.63 | 19.39 | Creative | 3.82 |
| Uninfluential | 3.76 | 10.43 | 30.45 | 25.34 | 30.02 | Influential | 3.67 |
| No resonance | 1.02 | 6.61 | 39.21 | 36.24 | 16.92 | It’s very resonant | 3.61 |
| Not impressed | 1.11 | 12.96 | 30.11 | 40.11 | 15.71 | Impressive | 3.56 |
| Uncomfortable | 0 | 2.21 | 29.46 | 30.68 | 37.65 | Comfortable | 4.04 |
| Unpersuasive | 3.95 | 6.98 | 41.31 | 25.74 | 22.02 | Persuasive | 3.55 |
| Rational | 3.64 | 9.47 | 25.5 | 45.62 | 15.77 | Emotional | 3.60 |
The main intention of the audience is statistics
| Topic/options (%) | 5 | 4 | 3 | 2 | 1 |
|---|---|---|---|---|---|
| I don’t like any form of advertising. | 2.65 | 16.87 | 36.42 | 33.01 | 11.05 |
| I think that in fractal geometric advertising design, business elements reduce the art of advertising itself. | 4.36 | 19.34 | 42.17 | 25.44 | 8.69 |
| I would recommend it to others. | 10.69 | 39.25 | 27.65 | 8.6 | 13.81 |
| The content and quality of the advertisement will directly affect my impression of the brand | 25.65 | 37.04 | 15.94 | 8.21 | 13.16 |
| Compared to general advertising, the advertising art design of fractal combination graphics is more likely to convey brand culture | 25.98 | 45.05 | 21.11 | 6.79 | 1.07 |
| Fractal geometric graphic advertising art design is more prominent in visual communication than traditional advertising. | 35.94 | 48.57 | 10.53 | 2.68 | 2.28 |
| If fractal geometric ads are rampant in the media, I can produce aesthetic fatigue, even if I have ideas. | 26.91 | 10.34 | 22.46 | 20.59 | 19.7 |