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Research on the Show-Oriented Sustainable Design of Cultural and Creative Product Packaging Based on the SOR Model

Meina Tang

Meina Tang

College of Art Design, Shanghai Jian Qiao UniversityShanghai, China
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Tang, Meina
, 
Hongbo Ge

Hongbo Ge

Faculty of Humanities and Social Sciences, Macao Polytechnic UniversityChina
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Ge, Hongbo
 y 
Lan Sheng

Lan Sheng

College of Art Design, Shanghai Jian Qiao UniversityShanghai, China
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Sheng, Lan
  
27 feb 2025
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Publicado en línea: 27 feb 2025
Recibido: 05 oct 2024
Aceptado: 27 ene 2025
DOI: https://doi.org/10.2478/amns-2025-0091
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© 2025 Meina Tang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1.

Washing and care products display area in supermarket
Washing and care products display area in supermarket

Figure 2.

Cosmetic packaging
Cosmetic packaging

Figure 3.

Toothbrush packaging
Toothbrush packaging

Figure 4.

Packaging flow chart
Packaging flow chart

Figure 5.

Choice of consumers
Choice of consumers

Figure 6.

Bar chart of main causes
Bar chart of main causes

Figure 7.

Popular shoebox P1 in the market
Popular shoebox P1 in the market

Figure 8.

Multifunctional display of shoebox P2
Multifunctional display of shoebox P2

Figure 9.

SOR model of affecting factors of sustainable use behavior of product packaging users
SOR model of affecting factors of sustainable use behavior of product packaging users

Figure 10.

Improved AHP hierarchical model elements
Improved AHP hierarchical model elements

Figure 11.

Coolpaste toothpaste packaging design
Coolpaste toothpaste packaging design

Figure 12.

Hubei Shiyan Huanxiang tea industry (young consumers) series packaging design
Hubei Shiyan Huanxiang tea industry (young consumers) series packaging design

Figure 13.

Organic rice packaging in Thailand-SRISANGDAO rice packaging
Organic rice packaging in Thailand-SRISANGDAO rice packaging

Figure 14.

Lipstick packaging structure plate
Lipstick packaging structure plate

Figure 15.

Lipstick packaging model
Lipstick packaging model

Figure 16.

Dunhuang element extraction
Dunhuang element extraction

Figure 17.

Physical effect drawing of lipstick packaging
Physical effect drawing of lipstick packaging

Figure 18.

Lipstick packaging model rendering effect image
Lipstick packaging model rendering effect image

Target layer matrix

A B1 B2 B3 B4 B5 ri
B1 1 0 0 0 0 1
B2 2 1 2 0 2 7
B3 2 0 1 0 0 3
B4 2 2 2 1 2 9
B5 2 0 0 0 0 2

Improved judgment matrix construction

A' A'1 A'2 … A'n
A'1 [α11(1)+α11(2)+…+α11(m)]/m [α12(1)+α12(2)+…+α12(m)]/m … [α1n(1)+α1n(2)+…+α1n(m)]/m
A'2 [α21(1)+α21(2)+…+α21(m)]/m [α22(1)+α22(2)+…+α22(m)]/m … [α2n(1)+α2n(2)+…+α2n(m)]/m
… … … … …
A'n [αn1(1)+αn1(2)+…+αn1(m)]/m [αn2(1)+αn2(2)+…+αn2(m)]/m … [αnn(1)+αnn(2)+…+αnn(m)]/m

Average random consistency index (RI)

n 1 2 3 4 5 6 7 8 9 10 11 12
RI 0 0 0.52 0.89 1.12 1.26 1.36 1.41 1.46 1.49 1.52 1.54

Consistency test results

Item A B1 B2 B3 B4 B5
RI 1.26 1.26 0.89 1.26 0.89 1.26
λmax 6.00 6.13 4.17 6.19 4.13 6.06
CR 0.00 0.02 0.07 0.03 0.05 0.01

Design element weight calculation results and ranking

Criterion Layer Ranking Criterion Layer Weight Sub-Criterion Layer Sub-Criterion Layer Weight Overall Weight Ranking
B1 1 0.324 C1 0.146 0.053 4
C2 0.143 0.044 10
C3 0.204 0.066 1
C4 0.185 0.058 2
C5 0.183 0.056 3
C6 0.139 0.047 7
B2 5 0.123 C7 0.316 0.039 13
C8 0.229 0.028 21
C9 0.227 0.028 21
C10 0.228 0.028 21
B3 2 0.198 C11 0.173 0.034 16
C12 0.142 0.028 20
C13 0.169 0.033 17
C14 0.221 0.042 12
C15 0.155 0.031 18
C16 0.140 0.030 19
B4 4 0.175 C17 0.227 0.038 14
C18 0.214 0.037 15
C19 0.315 0.049 6
C20 0.244 0.051 5
B5 3 0.180 C21 0.142 0.046 8
C22 0.302 0.047 7
C23 0.139 0.042 11
C24 0.149 0.045 9
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