Research on the Influence Mechanism of Social Media Opinion Leaders on the Purchasing Intentions of Small and Medium-sized Enterprise Consumers

Publicado en línea: 27 feb 2025

Recibido: 03 oct 2024

Aceptado: 29 ene 2025

DOI: https://doi.org/10.2478/amns-2025-0090

Palabras clave

Word-of-mouth effect, Opinion leaders, SME consumers

© 2025 Zhenlin Ning, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.