Rebranding and SWOT Analysis of Geographical Indication Agricultural Products in Jilin Province under Digital Transformation

Publicado en línea: 05 ago 2024

Recibido: 23 mar 2024

Aceptado: 18 jun 2024

DOI: https://doi.org/10.2478/amns-2024-2186

Palabras clave

<kwd>Fuzzy hierarchical analysis</kwd>, <kwd>DEA model</kwd>, <kwd>Malmquist index</kwd>, <kwd>SWOT analysis</kwd>, <kwd>Agricultural product brands</kwd>

© 2024 Hui Xu, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.